Lecture Entrepreneurship: Chapter 6 - Zacharakis, Bygrave, Corbett

Chapter 6 - Entrepreneurial marketing. Even if you are launching a small business, you’ll quickly find that your potential to grow beyond a self-employment business requires a team, whether it’s your spouse for moral support or a trusted advisor who mentors you through the growing pains you’ll inevitably encounter. This chapter will look at the issues entrepreneurs face as they build their initial team and lead this group through the challenging launch process.