Lecture M: Marketing (4/e) - Chapter 19: Personal selling and sales management

Lecture M: Marketing (4/e) - Chapter 9: Segmentation, targeting, and positioning

31 p | 52 | 5

Lecture M: Marketing (4/e) - Chapter 17: Integrated marketing communications

38 p | 37 | 4

Lecture M: Marketing (4/e) - Chapter 6: Consumer behavior

44 p | 42 | 4

Lecture M: Marketing (4/e) - Chapter 16: Retailing and multichannel marketing

37 p | 50 | 3

Lecture M: Marketing (4/e) - Chapter 13: Services: the intangible product

25 p | 35 | 3

Lecture M: Marketing (4/e) - Chapter 8: Global marketing

32 p | 32 | 3

Lecture M: Marketing (4/e) - Chapter 5: Analyzing the marketing environment

27 p | 35 | 3

Lecture Strategic market management: Chapter 2 - David A. Aaker

19 p | 17 | 1

Lecture Strategic market management: Chapter 9 - David A. Aaker

32 p | 21 | 0