Summary of Doctoral thesis of Economic: Marketing strategy for exporting bamboo and rattan products in Vietnam

Chia sẻ: Lan Xi Chen | Ngày: | Loại File: PDF | Số trang:27

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Summary of Doctoral thesis of Economic: Marketing strategy for exporting bamboo and rattan products in Vietnam including content about: summary, analysis and establishment of a basic theoretical framework for implementing export marketing strategies (CLMXK) for rattan, bamboo and rattan products (MTTD) in Vietnamese enterprises. Analyze and evaluate the current situation of implementing export quality for rattan and bamboo products in Vietnamese enterprises in the current period through primary and secondary data; point out the success, limitations and causes of the limitations in implementing CLMXK on rattan and bamboo products in Vietnamese enterprises. Proposing solutions to improve the implementation of export quality for rattan and bamboo products in Vietnamese enterprises to certain target markets, period to 2025 and vision to 2030. Invite you to refer.

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