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Summary of new contributions of Doctoral thesis: A research of factors affecting consumer satisfaction and applying the same in the marketing strategies of kitchen appliance firms

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The subject matter of the thesis is the factors affecting consumer satisfaction in kitchen appliances in Vietnam market. Suggestions with the aim of supporting the process of developing marketing strategies for enterprises trading in kitchen appliances in the Vietnam market are also the subject of interest of the thesis.

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Nội dung Text: Summary of new contributions of Doctoral thesis: A research of factors affecting consumer satisfaction and applying the same in the marketing strategies of kitchen appliance firms

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