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Summary of PhD thesis Business administration: Direct marketing development at retailers in Hanoi city in 2015-2030 period

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The dissertation's research objectives are to propose a number of solutions to develop the direct marketing in retail enterprises in Hanoi City with a vision to 2030 in order to create favorable conditions for domestic retail enterprises in City to continue to exist and develop in the new context.

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Nội dung Text: Summary of PhD thesis Business administration: Direct marketing development at retailers in Hanoi city in 2015-2030 period

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