Summary of PhD thesis in Economics: Exploring brand equity of electronics supermarkets located in Hanoi city
67
lượt xem 4
download
lượt xem 4
download
Download
Vui lòng tải xuống để xem tài liệu đầy đủ
The research objective is to explore brand equity of electronics supermarkets located in Hanoi. In particular, the dissertation focuses on clarifying the scientific basis of the factors affecting the brand equity of electronics stores. Since then, it inherits and builds a research model, followed by data analysis to assess the impact of retail marketing factors on the brand equity of local electronics stores. On that basis, several recommendations are proposed to improve the brand equity of electronics supermarkets in Hanoi.
Chủ đề:
Bình luận(0) Đăng nhập để gửi bình luận!
CÓ THỂ BẠN MUỐN DOWNLOAD