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Summary of PhD thesis: Studying factors affecting to implement solutions of customer relationship management at Vietnam airlines

Chia sẻ: Bi Anh | Ngày: | Loại File: DOC | Số trang:21

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The objective of the thesis is to study the factors affecting the deployment of e-customer relationship management in aviation; From there, the proposals are made on the basis of overcoming, utilizing and promoting the factors that help Vietnam Airlines deploy successful e-CRM solutions.

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