Customer Relationship Management

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  • Lecture E-commerce and e-business for managers - Chapter 10: E-customer relationship management. This chapter includes contents: Tracking and analyzing data, personalization, contact centers, business-to-business e-CRM, complete e-CRM solutions.

    ppt35p nhanmotchut_3 19-10-2016 27 1   Download

  • Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM’’s domain but also to reconcile the divergent perspectives found in the academic and popular literature. Readers can see through measurable data-containing examples how the theory is applied with great success by various real-life examples....

    pdf154p wqwqwqwqwq 18-07-2012 136 63   Download

  • "Customer Relationship Management: The Winning Strategy in a Challenging Economy" As the economic environment continues to fluctuate, many organizations are asking themselves what strategies they can pursue to bring tangible business benefits while taking stock of the economic conditions. In a growth economy, businesses typically work hard to expand their customer base and spend aggressively to stoke the growth engine. When money is tight however, existing customer relationships grow in importance as organizations seek a cost-effective way to nurture business expansion.

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  • Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organizations throughout the world today. It is particularly critical in industries undergoing changes in traditional channel configuration. CRM is a means of addressing increasing competition, changing economic conditions and promotional dependence through the use of intimate customer knowledge; knowledge gained through relationship development and past marketing programs.

    pdf15p tuanloc_do 04-12-2012 67 13   Download

  • Chapters 1 through 3 focus on the concept of CRM. Chapter 1 defines what CRM means in today’s business environment and why only organizations with clear and effective CRM strategies are destined for long-term success. Chapter 2 introduces the Customer Service/Sales Profile model, a brand new tool for understanding the dynamic relationship between stand-alone service transactions, repeat customers, and the creation of wonderful customer advocates who love to spread the good word about you and your products and services.

    pdf177p ledung 13-03-2009 531 299   Download

  • In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business.

    pdf225p truongan 18-11-2009 433 275   Download

  • (bq) part 2 book "principles of supply chain management" has contents: customer relationship management, global location decisions, service response logistics, supply chain process integration, performance measurement along the supply chain.

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  • Chapter 8 - Enterprise business systems. In this chapter, you will learn to: Identify and give examples to illustrate the following aspects of customer relationship management, enterprise resource manage-ment, and supply chain management systems: Business processes supported, customer and business value provided, potential challenges and trends; understand the importance of managing at the enterprise level to achieve maximum efficiencies and benefits.

    ppt15p tangtuy12 20-05-2016 49 3   Download

  • Chapter 11 details approaches that retailers take to manage relationships with their customers. This chapter presents the following content: Customer relationship management, customer loyalty, can offering discounts achieve customer loyalty?...

    ppt35p shiwo_ding1 31-03-2019 16 1   Download

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  • (bq) part 2 book “management information systems” has contents: social computing; wireless, mobile computing, and mobile commerce; customer relationship management; acquiring information systems and applications; artificial intelligence,… and other contents.

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  • The researcher intended to address this fact within this dissertation and to understand whether the traditional retail banks are competitive towards the Internet banking and if the CRM have a positive impact on the customer loyalty in traditional banking? The study could contribute to the bank managers in France in order to help them in their actual strategy and the orientation of their future strategy. However the study could also be useful for bank managers in other countries.

    pdf112p nguyenyenyn117 18-06-2019 18 2   Download

  • Internet đã mang lại những công dụng kỳ diệu cho các doanh nghiệp. Giải pháp Hệ Quản trị Quan hệ Khách hàng (Customer Relationship Management – CRM) Zoho CRM cũng vậy nó không còn là của riêng ai nữa, nó thuộc về những nguời muốn ứng dụng những tiến bộ của Internet, của những lý thuyết kinh doanh mới vào quá trình hoạt động kinh doanh của chính bản thân doanh nghiệp mình mà không cần trả bất kỳ chi phí nào, đặc biệt phù hợp tại các doanh nghiệp vừa và nhỏ (SME) ở Việt Nam.......

    pdf2p monkey68 13-03-2009 584 335   Download

  • Công ty bạn đã sử dụng CRM chưa? Nếu bạn đã từng mua sản phẩm nước hoa của Calvin Klein tại, thì chắc hẳn bạn sẽ rất bất ngờ bởi thường xuyên nhận được thư chào hàng mỗi khi hãng này giới thiệu một loại hương liệu mới, hay Calvin Klein sẽ gửi cho bạn một e-mail kèm theo lời chào mời khuyến mãi hấp dẫn khi bạn mua hàng trở lại. Thật ra, không có gì là ngạc nhiên cả. Ngày nay, tất cả công việc trên đều được thực hiện tự động nhờ hệ thống Quản trị...

    pdf6p angel_ko_co_canh 05-08-2010 605 335   Download

  • Khóa luận tốt nghiệp: Quản trị quan hệ khách hàng (customer relationship management) trong chiến lược cạnh tranh và bài học kinh nghiệm cho doanh nghiệp Việt Nam nhằm đưa ra các lý luận xoay quanh quản trị quan hệ khách hàng (CRM) và chiến lược cạnh tranh cũng như mối quan hệ giữa chúng, thực trạng ứng dụng CRM để rút ra những kinh nghiệm dành cho các doanh nghiệp trong nước. Nêu ra những bài học và giải pháp tăng cường hiệu quả triển khai CRM nhằm đẩy mạnh chiến lược cạnh tranh đối với các doanh nghiệp Việt Nam.

    pdf101p sms_12 07-05-2014 810 255   Download

  • Customer 3 has the highest SCR. Therefore, ABC Computers should identify customer 3 and target more of their marketing efforts (mailers, advertisements etc.) towards customer 3 Also, customer 3’s size-of-wallet (column A), is the largest. Important measure of customer loyalty; however, SW is unable to provide a clear indication of future revenues and profits that can be expected from a customer.

    ppt61p maonguyenba 11-04-2010 275 177   Download

  • Given the important role being played by knowledge management (KM) systems in the current customer-centric business environment, there is a lack of a simple and overall framework to integrate the traditional customer relationship management (CRM) functionalities with the management and application of the customer-related knowledge, particularly in the context of marketing decisions.

    pdf15p monkey68 13-03-2009 216 102   Download

  • CRM (Customer Relationship Management) hiểu nôm na là nghệ thuật xây dựng củng cố và phát triển quan hệ khách hàng. Đây là một thuật ngữ đã trở nên phố biến. Nó cho thấy một xu hướng quan trọng trong marketing từ chú trọng tăng doanh số bán hàng sang chú trọng quản trị quan hệ với khách hàng. Khách hàng trung thành (Good customer hay loyal castenlar) Càng ngày các doanh nghiệp càng ý thức một cách sâu sắc rằng, để thành công, họ phải xác định được khách hàng của mình là ai và họ muốn gì. Nói...

    pdf5p banhtalong 07-07-2010 148 80   Download

  • Constance (Connie) Porter is an Assistant Professor in the Marketing Department of Mendoza College of Business, University of Notre Dame. Porter researches trust and relationship management, with an emphasis on interactive, social-media marketing environments. Porter teaches courses in customer relationship management and marketing & technology, where students learn how to build and grow profitable relationships with customers, especially by leveraging the power of information and technology.

    ppt31p digiworldhanoi 02-12-2009 217 76   Download

  • (bq) part 2 book "management accounting - information for decision making and strategy execution" has contents: measuring and managing customer relationships, measuring and managing process performance, measuring and managing life cycle costs, behavioral and organizational issues in management accounting and control systems,...and other contents.

    pdf309p bautroibinhyen21 14-03-2017 65 10   Download



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