intTypePromotion=1
zunia.vn Tuyển sinh 2024 dành cho Gen-Z zunia.vn zunia.vn
ADSENSE

Summary of PhD thesis: Customer equity and consumer well being - A case study of the retail supermarket industry in Vietnam

Chia sẻ: Bi Anh | Ngày: | Loại File: PDF | Số trang:27

55
lượt xem
3
download
 
  Download Vui lòng tải xuống để xem tài liệu đầy đủ

Discovering and measure the relationship between brand equity, value equity and relationship equity in the retail supermarket industry in Vietnam. Exploring the moderator role of customer personality traits on causal relationships between research concepts in the retail supermarket industry in Vietnam. Proposing management implications for marketing managers and business management in Vietnam's retail industry in generally and Vietnam's retail supermarket sector in particularly.

Chủ đề:
Lưu

Nội dung Text: Summary of PhD thesis: Customer equity and consumer well being - A case study of the retail supermarket industry in Vietnam

ADSENSE

CÓ THỂ BẠN MUỐN DOWNLOAD

 

Đồng bộ tài khoản
2=>2