Lecture Marketing management: Chapter 4 – Nguyễn Thị Trang Nhung

1<br /> 5<br /> Creating Long-Term<br /> Loyalty Relationships<br /> <br /> Chapter Questions<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> What are customer value, satisfaction, and<br /> loyalty, and how can companies deliver them?<br /> What is the lifetime value of customers and<br /> how can marketers maximize it?<br /> How can companies attract and retain<br /> customers and cultivate strong customer<br /> relationships?<br /> What are the pros and cons of database<br /> marketing?<br /> <br /> Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall<br /> <br /> 5-2<br /> <br /> Builds Relationships<br /> <br /> Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall<br /> <br /> 1-3<br /> <br /> Figure 5.1 Customer-Orientations<br /> <br /> Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall<br /> <br /> 5-4<br /> <br /> Dell Reestablished<br /> Its Commitment to Value<br /> <br /> Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall<br /> <br /> 5-5<br /> <br />