Lecture Marketing management

Ebook "Empowering brands with customer integration: Classification, benefits and success factors" rovides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students.

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Lecture "Corporate finance: Chapter 1 - Overview of company finance" provide students with content about: Forms of business organization; The financial manager; The goal of financial management; Financial markets;... Please refer to the detailed lecture content!

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Lecture "Compensation management: Unit 3 - Job based structure" provide students with knowledge about: Job analysis; Job evaluation methods; Pay structure; Job evaluation: Contenr, value and external market link. Please refer to the detailed content of the lecture!

23p hongbach205 01-03-2023 5 3   Download

Lecture "Compensation management: Unit 5 - Defining competitiveness" provide students with knowledge about: Defining competitiveness; Compensation strategy; Relevant markets; Competitive pay policy alternatives;... Please refer to the detailed content of the lecture!

18p hongbach205 01-03-2023 12 3   Download

Principles of marketing: Lecture 44 provide students with knowledge about: simple marketing system; marketing 4P; actors and forces in a modern marketing system; change in perspective; customer relationship management; product/market expansion grid;... Please refer to this lesson for details!

61p hanlamcoman 26-11-2022 14 6   Download

Principles of marketing: Lecture 12 provide students with knowledge about: marketing research; the role of marketing research in decision making; the importance of marketing research to management; trends influencing the importance of marketing research;... Please refer to this lesson for details!

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Principles of marketing: Lecture 2 provide students with knowledge about: road map; understanding marketing and marketing process; core marketing concepts; marketing functions and customer relationship management;... Please refer to this lesson for details!

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Principles of marketing: Lecture 3 provide students with knowledge about: marketing functions; customer relationship management; eight universal marketing functions; securing marketing information; marketing management;... Please refer to this lesson for details!

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Principles of marketing: Lecture 8 provide students with knowledge about: marketing process; analyzing marketing opportunities; selecting target markets; developing the marketing mix; managing the marketing effort; marketing analysis of company’s situation;... Please refer to this lesson for details!

42p hanlamcoman 26-11-2022 14 6   Download

Principles of marketing: Lecture 29 provide students with knowledge about: marketing channels for consumer goods; marketing channels for business goods; channel design decisions; logistic management; push versus pull strategy;... Please refer to this lesson for details!

48p hanlamcoman 26-11-2022 12 7   Download

Principles of marketing: Lecture 31 provide students with knowledge about: simple marketing system; channel members add value; distribution channel functions; evaluation of channel alternatives; channel management decisions;... Please refer to this lesson for details!

45p hanlamcoman 26-11-2022 17 6   Download

Principles of marketing: Lecture 36 provide students with knowledge about: contributions of personal selling to marketing; producing sales revenue; meeting buyer expectations; providing market information; managing the sales force;... Please refer to this lesson for details!

35p hanlamcoman 26-11-2022 14 6   Download

Principles of marketing: Lecture 37 provide students with knowledge about: sales force management; steps in the selling process; supervising salespeople; directing salesperson; motivating salesperson; motivating salespeople; evaluating salespeople;... Please refer to this lesson for details!

57p hanlamcoman 26-11-2022 13 6   Download

Money and Banking: Lecture 36 provides students with content about: target federal funds rate and open market operation; discount lending, the lender of last resort and crisis management; reserve requirements; linking tools to objectives;... Please refer to the lesson for details!

16p hanlamcoman 26-11-2022 9 2   Download

Lecture Financial Accounting (15/e) - Chapter 7: Financial assets. Define financial assets and explain their valuation in the balance sheet, describe the objectives of cash management and internal controls over cash, prepare a bank reconciliation and explain its purpose, describe how short-term investments are reported in the balance sheet and account for transactions involving marketable securities,...

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The main goals of this chapter are to: Understand what sales and operations planning is and how it coordinates manufacturing, logistics, service, and marketing plans; construct aggregate plans that employ different strategies for meeting demand; describe what yield management is and why it is an important strategy for leveling demand.

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Chapter 8 - Entering global markets. After reading the material in this chapter, you should be able to: Reasons for internationalizing, factors in the mode of entry decision, methods of entry to international markets: Direct or indirect exporting, licensing, franchising, contract manufacturing, turnkey operations, management contracts, international joint ventures, international business alliances, wholly owned subsidiaries.

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Chapter 10 - Developing global products and brands. After reading the material in this chapter, you should be able to: The product life cycle across countries, standardization versus adaptation, product issues, product strategies in international markets, management orientation.

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Chapter 12 - Global placement and distribution channels. After reading the material in this chapter, you should be able to: International Distribution Decisions, factors influencing distribution decisions, managing and controlling international distribution channels, channel management and control, physical distribution.

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The main goals of this chapter are to: The necessity for adapting to cultural differences, how and why management styles vary around the world, the extent and implications of gender bias in other countries, the importance of cultural differences in business ethics, the differences between relationship-oriented and information-oriented cultures.

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