Marketing management

The article "Strategic market management of commercial businesses: A case study at Hapromart chain" conducts research on strategic market management of commercial enterprises to form basic theories, and empirical research at Hapromart chain to illustrate these points.

14p toduongg 24-08-2024 0 0   Download

In the digital transformation within the industrial revolution 4.0 (Industry 4.0), traceability is known as the solution to solve the counterfeit, imitation goods, and low-quality goods consumed in the market. At the same time, traceability is the foundation for supply chain optimization in the 4.0 economy. Therefore, TXNG is becoming a hot issue of global concern.

18p toduongg 24-08-2024 2 0   Download

The findings of the study contribute by indicating that tourism marketers, destination, and protected area managers need to make every possible effort to enhance the destination's attractiveness and to increase the intention of tourists to revisit nature-based tourism destinations in Vietnam.

15p toduongg 24-08-2024 0 0   Download

The limitation of this research is few time to collect data for this reason the sample size was small for this research, it is recommended to have bigger sample size for future studies. The study is a contribution to the new business houses to understand their business in much organized way and I is must to have the marketing strategy for a successful business venture.

11p longtimenosee10 26-04-2024 5 4   Download

This paper aims to review a framework that investigate the effectiveness of mass marketing communication as a digital logistics tools toward promoting a new online public service platform “iakaun” for Employees Provident Fund (EPF). The use of online public service platform by the government for participatory and interactive relationships is increasing today.

9p longtimenosee10 26-04-2024 4 3   Download

The results of the analysis displayed that the model was acceptable which explained that variable such as environment, discount price, payment procedures and facility affect impulsive buying in traditional markets. Thus, it may be concluded that impulsive buying behavior in modern markets and traditional markets is similar. When discount prices contributed the greatest influence on the traditional markets, in modern markets, the impact was even more profound.

12p longtimenosee10 26-04-2024 7 2   Download

According to the research findings, it is highly suggested to use an effective pricing strategy in order to retain customers in Businesses in Kurdistan. The limitation of this research is lack of time that the researcher was not able to gather more information and data regarding pricing strategy and customer retention. The novelty of this research as specifically to the Erbil market penetration pricing is the best to keep the customer for the long run of business.

15p longtimenosee10 26-04-2024 3 2   Download

The research found that most foreign workers are of unskilled labor with less pay and longer working hours, and this justifies their recruitment, which means that local workers with skilled skills are more affected by the increasing numbers of foreign workers. Therefore, it is necessary to protect national workers against foreign labor competition. In the labor market through the establishment of strict laws protect the local factor and restrict the work of foreign workers and contribute to the stability of wage rates

10p longtimenosee10 26-04-2024 6 2   Download

This study engaged in the measurement and calculation of hidden quality costs in a sound and scientific manner in order to find solutions to the problem and achieve the research objectives. Increase in the sales and profits and market share of the economic unit and satisfaction of the customer are achieved through the effective the management of these costs. A deductive approach was employed in the study and a number of conclusions were made from the analysis of the results.

9p longtimenosee10 26-04-2024 17 2   Download

This paper contributes to the literature on the internationalization process of new ICT companies, especially the ride-hailing developer firms. It analyzes the global expansion of UBER in the Asian market. UBER did an aggressive expansion using a standard business model in every market that they get into. The strategy was on scale economy rather than localization of services. The case analysis suggests that UBER was unsuccessful in its global expansion due to a number of factors especially t

7p longtimenosee10 26-04-2024 2 2   Download

This article seeks to assess the cost of losing customers and, consequently, the credibility of the organization in the target market. For the wider scope of content, supply chain of mobile phone companies are targeted as a community has been evaluated. The results of the survey showed that today's companies should pay more attention to lost customers, and take measures to reduce them.

3p longtimenosee10 26-04-2024 3 2   Download

The study examine relationship between implementing ERP systems on the boosting of the organizational performance, in addition, to examine the mediating role of agile supply chain approach to achieve the targeted performance enhancements in manufacturing listed firms in Amman Stock Exchange (ASE). The study population entails all manufacturing listed firms in Amman Stock Exchange (ASE), particularly the top retail firms operate in the Jordanian market constitutes of firms.

12p longtimenosee10 26-04-2024 7 2   Download

The purpose of this research is to Investigating the Effect of losing customers and reputation on the supply chain of brand marketing (case study: Pegah products consumers). The present study is an applied research. The statistical population of this research is the customers of Pegah products. Given the unlimited size of the statistical population, the sample size is 384 people.

3p longtimenosee10 26-04-2024 5 2   Download

The aim of the study was to explore how the logistics, micro, market and macro coordination dimensions affect the availability of artemisinin-based combination therapies (ACTs) in general hospitals in Uganda. Following a qualitative approach, a multiple case study strategy was used. Specifically, four focus group discussions, each consisting of 8 respondents were conducted from four purposively selected hospitals.

18p longtimenosee10 26-04-2024 6 2   Download

This examination explores the effect of foreign direct investment on the supply chain management and balance of payment in Iraq market. The study is conducted in Iraqi circumstances focusing on the time period of 2005-2017 by considering the supply chain management. Johansen-Juselius co integration technique has been employed to measure the association among variables of interest which is FDI, CAB and GDP. In this context of particular importance are management concepts such as supply chain and chain quality management concepts.

6p longtimenosee09 08-04-2024 10 2   Download

The main objective of this study is to examine the effect of intellectual capital, debt policy, company size, supply chain and liquidity on earnings per share and dividends per share as intervening variables in companies registered in the LQ 45 stock market index that consists of 45 companies for the 2014-2016 period in Indonesia. Using a purposive sampling method obtained data (panels) of 60 observation data from 20 companies.

7p longtimenosee09 08-04-2024 6 1   Download

This study analyzed political parties using marketing theory, especially supply chain management and political brands using the Customer Base Brand Equity (CBBE) approach. The political brand in this study can determine what factors are in the minds of voters or the mindset of the people that influence their behavior to produce brand equity that can be communicated and presented to the constituents so that the impact drives them towards electoral choices in certain parties.

12p longtimenosee09 08-04-2024 3 1   Download

The system of relations between the consumer and the seller has many factors that shape the dynamics of the market of goods and services based on the supply chain strategy. Supply chains satisfy customers by striving for delivering the right products to the right place at the right time, at the right quality and at the right quantity within an increasingly faster pace and lower cost. Theories of social entropy consider the system of social relations from the standpoint of the equilibrium of systems and their disproportion.

6p longtimenosee09 08-04-2024 7 0   Download

The current research examines the relationship of the Entrepreneurial supply chain dimensions (proactive approach, innovation, risk management and customer focus) with the supply chain strategies (undifferentiated marketing strategy, concentrated marketing strategy and differentiated marketing strategy). The focus of this investigation is to explore the role of adoption of entrepreneurial supply chains in the identification and selection of the appropriate strategy for the target market in the context of general company foe batteries manufacturing.

11p longtimenosee09 08-04-2024 6 0   Download

The article discloses methodological approaches to quantifying the level of penetration of block chain technologies into the regional socioeconomic environment in comparison to the supply chain strategies. Based on the methods of mathematical and statistical analysis, it allows you to formalize and convert a large array of data of a qualitative order into a single scale for measuring the process under study - the level of demand in the regional socio-economic environment for block chain technology.

6p longtimenosee09 08-04-2024 1 1   Download