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Summary the Doctoral thesis of business Administration: To study organizational brand and personal brand in the press field in Vietnam

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Analyzing the relationship between perceived brand organization and perceived personal brand in the field of journalism. In particular, focusing on solving specific research objectives as follows: Identify the main components of the organizational brand perceived in the field of journalism. Find out and analyze the components of the perceived organizational brand that impact on perceived personal brand in the field of journalism.

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Nội dung Text: Summary the Doctoral thesis of business Administration: To study organizational brand and personal brand in the press field in Vietnam

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