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The influence of website quality on consumer’s e-loyalty through the mediating role of e-trust and e-satisfaction: An evidence from online shopping in Vietnam

Chia sẻ: Huỳnh Lê Khánh Thi | Ngày: | Loại File: PDF | Số trang:20

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The aim of the present study is to examine the influence of website quality on consumer’s e-loyalty, noting the mediating role of e-trust, e-satisfaction, and perceived enjoyment. Besides, this study examines the consequence of consumer’s e-loyalty.

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Nội dung Text: The influence of website quality on consumer’s e-loyalty through the mediating role of e-trust and e-satisfaction: An evidence from online shopping in Vietnam

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