Electronic word of mouth
-
Purpose of the study "Positive word of mouth for supply chain management create a psychological effect which increases the intention to purchase among Indonesian electronic industry" is to investigate the effect of positive word of mouth (PWM) for supply chain on intention to purchase in Indonesian electronic industry. Literature ignore the Indonesian electronic industry in respect to the relationship between PWM for supply chain and intention to purchase. Population of the study was the Indonesian electronic companies.
14p longtimenosee07 29-03-2024 3 2 Download
-
The study "Apples supply chain strategy influence on the consumers to buy apples products" aims to analyse the power of electronic word–of-mouth (eWOM) on supply chain procedure for trust and its impact on buying the interest of iPhone smartphones among customers. This research used the descriptive method and PLS path analysis. The population in this research was all consumers who are in the Bandung Electronic Center (BEC) with samples collection using an iteration formula.
8p longtimenosee07 29-03-2024 3 2 Download
-
Ebook Android™ apps marketing: Secrets to selling your android app – Part 1 includes contents: Chapter 1 your android app marketing strategy: grand slam or base hits? chapter 2 what makes for a winning app? chapter 3 identifying your app’s unique value, chapter 4 identifying your target audience, chapter 5 building your app’s total message, chapter 6 electronic word of mouth, chapter 7 using social media in your app marketing, chapter 8 timing your marketing activities, chapter 9 getting the word out about your app.
155p haojiubujain08 01-11-2023 3 2 Download
-
The purpose of this study is to investigate the impact of Electronic word of mouth through social networking platforms on purchase intention of Vietnamese customers in cosmetics field.
19p viindra 06-09-2023 7 4 Download
-
Electronic word of mouth (e-WOM) studies have been popular as a result of the rise of social networks and e-commerce. Nonetheless, there has been very little research on CSR communication associated with e-WOM. The purpose of this study is to see how e-WOM, as a means of sharing information about CSR activities, affects Vietnamese B2C e-commerce customers’ trust.
7p vigeneralmotors 13-07-2022 12 6 Download
-
Mục tiêu của nghiên cứu này là để tìm hiểu về tác động của các đánh giá trực tuyến về thái độ của người tiêu dùng. Các kết quả nghiên cứu trước đây cho thấy các yếu tố của eWOM như chất lượng đánh giá, giá trị, uy tín và số lượng ảnh hưởng đến thái độ của người tiêu dùng đối với sản phẩm.
8p tomjerry008 11-12-2021 24 0 Download
-
The results reveal positive influence of independent variables on dependent variable, the raising demand on travelling and mobile first trend of young consumer. To be more detailed, EWOM is the strongest factor while social network, here is Facebook, has weakest effect. Online advertising gives a moderate influence on young traveller consumption. As a result, company should spend more efforts on raising customer’s feedback, keeping good relationship and doing higher level of after sale services rather than simply promote their social network accounts.
7p huyetthienthan 23-11-2021 29 4 Download
-
This paper explores a kind of electronic word-of-mouth (e-WOM), the online consumer review (OCR). It has increasingly become important sources of information that help consumers in their decision-making since flourished e-commerce. In the recent years, OCRs have become an important information source that allow consumers to search for detailed and reliable information by sharing past consumption experiences (Gretzel, 2011; Fesenmaier et al., 2008; Yoo & Gretzel, 2008). In a sense, E. Brynjolfsson et al.
9p huyetthienthan 23-11-2021 11 4 Download
-
The findings were that vividness becomes the largest influential factor on producing more eWOM, while interactivity shows no relations. From this result, certain implications are drawn for companies in tourism industry.
5p visteveballmer 06-11-2021 9 0 Download
-
Identifying whether there are any differences between two groups with real estate purchase intention to live in, who prefer townhouse, villas and those interested in apartment building under the relationship between EWOM perception and real estate purchase intention in Vietnam. Proposing recommendations to use EWOM in developing information channels through the Internet in order to promote real estate market in Vietnam.
0p angicungduoc11 17-04-2021 27 2 Download
-
The research focuses on consumer intentions for eWOM and purchase in the period of internet connection. Therefore, targeted objects are identified as individual consumers from over 18 years of age, who are currently using social networks or online communication platforms, and can independently making purchase decision (called for connected spenders).
24p trinhthamhodang1217 14-01-2021 29 1 Download
-
The study aims to analyze the relationship between destination image, satisfaction, and electronic word-of-mouth (EWOM) behavior of 215 domestic travelers. The author uses the method of analyzing and testing linear structural equation models (SEM). The study has conducted an evaluation of measurement and structural models. The results show that cognitive image directly affects affective image.
23p cothumenhmong9 04-01-2021 17 0 Download
-
Through the results of the literature review, the author found that previous studies on eWOM in Vietnam have not has research and evaluation of factors related to the existence of fake eWOM information (Fake eWOM); the fake eWOM can increase consumer skepticism about this kind of useful information and if businesses abuse this kind of information, consumers will no longer believe in real eWOM information.
27p mmlemmlem_124 22-12-2020 10 2 Download
-
The purpose of this study was to test the determinants affecting the credibility of online reviews. In this model, the relationships between argument quality and peripheral cue and credibility of online reviews were evaluated.
12p kelseynguyen 28-05-2020 16 1 Download
-
In this study, data is collected from employees of Indonesian ICT companies. Clusters were formulated, and respondents were selected randomly.
12p tocectocec 24-05-2020 29 0 Download
-
The aim of the present study is to examine the influence of website quality on consumer’s e-loyalty, noting the mediating role of e-trust, e-satisfaction, and perceived enjoyment. Besides, this study examines the consequence of consumer’s e-loyalty.
20p tohitohi 22-05-2020 43 4 Download
-
This activity helps other users create their own purchasing plans simpler. However, there are not many studies on accepting and forwarding e-WOM. This paper examines the effect of EWOM elements containing tie strength, message credibility, and source credibility on acceptance of e-WOM (AEWOM). The study also investigates the effects of other EWOM elements including customers' mood on forwarding e-WOM (FEWOM).
6p tozontozon 25-04-2020 8 0 Download