Electronic word of mouth

Bài viết làm rõ sự tác động của truyền miệng điện tử (electronic Word-of-mouth eWOM) đến ý định mua trực tuyến dịch vụ lưu trú (DVLT) của khách du lịch Gen Z tại Việt Nam thông qua biến trung gian “nhận thức về độ tin cậy thông tin”. Bài viết sử dụng phương pháp nghiên cứu định lượng với mô hình cấu trúc tuyến tính SEM, thông qua khảo sát 280 khách du lịch Gen Z, dữ liệu được xử lý bằng phần mềm SPSS và AMOS.

20p gaupanda085 02-04-2025 4 0   Download

Identifying whether there are any differences between two groups with real estate purchase intention to live in, who prefer townhouse, villas and those interested in apartment building under the relationship between EWOM perception and real estate purchase intention in Vietnam. Proposing recommendations to use EWOM in developing information channels through the Internet in order to promote real estate market in Vietnam.

0p angicungduoc11 17-04-2021 43 4   Download

The research focuses on consumer intentions for eWOM and purchase in the period of internet connection. Therefore, targeted objects are identified as individual consumers from over 18 years of age, who are currently using social networks or online communication platforms, and can independently making purchase decision (called for connected spenders).

24p trinhthamhodang1217 14-01-2021 38 3   Download

Through the results of the literature review, the author found that previous studies on eWOM in Vietnam have not has research and evaluation of factors related to the existence of fake eWOM information (Fake eWOM); the fake eWOM can increase consumer skepticism about this kind of useful information and if businesses abuse this kind of information, consumers will no longer believe in real eWOM information.

27p mmlemmlem_124 22-12-2020 16 4   Download

In this study, data is collected from employees of Indonesian ICT companies. Clusters were formulated, and respondents were selected randomly.

12p tocectocec 24-05-2020 33 0   Download

The aim of the present study is to examine the influence of website quality on consumer’s e-loyalty, noting the mediating role of e-trust, e-satisfaction, and perceived enjoyment. Besides, this study examines the consequence of consumer’s e-loyalty.

20p tohitohi 22-05-2020 45 4   Download