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Summary of PhD thesis in Business Administration: Influences of Electronic word of mouth (EWOM) on real estate purchase intention in Vietnam

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Identifying whether there are any differences between two groups with real estate purchase intention to live in, who prefer townhouse, villas and those interested in apartment building under the relationship between EWOM perception and real estate purchase intention in Vietnam. Proposing recommendations to use EWOM in developing information channels through the Internet in order to promote real estate market in Vietnam.

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Nội dung Text: Summary of PhD thesis in Business Administration: Influences of Electronic word of mouth (EWOM) on real estate purchase intention in Vietnam

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