Dissertation summary Business Administration: A research on determinants influencing the acceptance of electronic word of mouth of consumers in Ho Chi Minh city

Through the results of the literature review, the author found that previous studies on eWOM in Vietnam have not has research and evaluation of factors related to the existence of fake eWOM information (Fake eWOM); the fake eWOM can increase consumer skepticism about this kind of useful information and if businesses abuse this kind of information, consumers will no longer believe in real eWOM information.