Determinants influencing the acceptance

This study presents a conceptual model combined with the technology acceptance model (TAM) and Push-Pull-Mooring (PPM) framework to identify the main determinants that affect customers' switching intention from cash payment to mobile payment in Vietnam. The results show that alternative attractiveness is the most impact pull factor, followed by mobility. Regarding push factors, low satisfaction and inconvenience of cash payment greatly influence both perceived ease of use and perceived usefulness.

18p toduongg 24-08-2024 6 0   Download

Drawing from the Unified Theory of Acceptance and Use of Technology, this paper aims to investigate the determinants that influence intention to use the Cloud-based Technology of low-technology (hereafter low-tech) small and medium businesses (SMBs) in Vietnam. Although low-tech SMBs usually contribute considerably to a nation’s GDP and jobs, their roles are often underestimated and underfunded.

18p toduongg 24-08-2024 6 2   Download

Through the results of the literature review, the author found that previous studies on eWOM in Vietnam have not has research and evaluation of factors related to the existence of fake eWOM information (Fake eWOM); the fake eWOM can increase consumer skepticism about this kind of useful information and if businesses abuse this kind of information, consumers will no longer believe in real eWOM information.

27p mmlemmlem_124 22-12-2020 13 4   Download