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The interaction of service quality, customer value, customer satisfaction on customer’s behaviour intention using cellular/mobile service in Ho Chi Minh City

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This was due to the fact that improvement satisfaction results in positive behavior Cronin et al. Such as loyalty, not only service quality but also focus on customer value as well. Besides, the result of research also found three components: Network quality, significant tangible impact on customer value, customer satisfaction. It was undeniable that the service supplier should pay attention to those factors in order to satisfy customers.

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Nội dung Text: The interaction of service quality, customer value, customer satisfaction on customer’s behaviour intention using cellular/mobile service in Ho Chi Minh City

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