A multimodal discourse analysis

This study further supports this theory by the analysis of the posters of fifteen top grossing American romantic comedies. Based on Kress and Van Leeuwen’s framework (2006), the research indicates the similarities and differences in using semiotic elements to create meaning and promote the movies. The results not only identify the patterns in designing movie posters but also examine the effectiveness of the framework in analyzing multimodal texts.

15p meyerowitz 25-12-2021 18 1   Download

Firstly, the study aimed at analyzing discourse features of fast food advertisements in the perspective of multiple modes of communication including both linguistic and non-linguistic symbol resources to achieve the best persuasion effects. Secondly, this study attempted to see how different modes of communication are combined together in the advertisements to achieve the purposes of the fast food corporations.

62p beloveinhouse04 01-09-2021 37 6   Download

This study investigates men and women’s representations in TV advertisements in Vietnam from a multimodal critical discourse analysis perspective. The data comprise of almost one hundred TV advertisements aired on principle TV channels in Vietnam such as VTV and HTV. The framework in use is Fairclough’s (2001), in which part of Kress and van Leeuwen’s visual grammar (1996) is incorporated for a multimodal discourse analysis of the advertisements.

70p nguathienthan 04-10-2019 42 1   Download