Adoption of mobile payment

Based on the unified theory of acceptance and use of technology (UTAUT) model, this study extends the prior literature on consumer adoption of mobile payment by investigating the key factors affecting customers’ intention to use Quick Response (QR) code mobile payment services. This paper enriches research on mobile payment services, offers insights into user behavior, and provides important implications for suppliers of QR code mobile payment services.

7p vipierre 02-10-2023 5 2   Download

This paper aims to empirically investigate key adoption determinants that contribute to the relative slow uptake of mobile payment service in the U.S. market. The study aims to examine the key facilitators and hindrances in the mobile payment adoption process from the consumer perspective.

14p mudbound 06-12-2021 40 0   Download

This study aims to investigate the impacts of various factors on behavior intention and actual usage of mobile payment based on a risk-extended model of UTAUT2 as well as explore impacts of various individual risk aspects on the overall perceived risk toward mobile payment adoption. The research model was empirically examined utilizing 329 responses conducted from Vietnamese young people. The research results confirmed that performance expectancy, facilitating conditions, price value and habit altogether have direct effects on the intention to adopt mobile payment.

18p huyetthienthan 23-11-2021 19 5   Download

The results have shown that PU plays a mediating role between PM and IU. When the customer experienced a long period of using the mobile wallet, a high promotion will have the opposite effect of reducing the PU. Therefore, mobile wallet providers need to focus PM on new users because these customers will have a higher PU than long-used customers. Several managerial implications were proposed to increase the effectiveness of PM in enhancing adoption of the mobile wallet in Vietnam.

8p visteveballmer 06-11-2021 10 1   Download

Based on greater connectivity, higher levels of mobile Internet, improved tech-adoption, and greater trust in online spending, cross-border e-Commerce (CBEC) has now become very attractive and effective channel between sellers and buyers across the world. Especially, the wide use of smartphones accelerate the rapid growth of mobile CBEC, enabling consumers to shop anywhere, at any time of day, from any device, machine or channel.

14p viuchinaga2711 21-10-2021 4 0   Download