Advertising materials

Continued part 1, part 2 of ebook "The Routledge companion to ethnic marketing" provides readers with contents including: globalization, religion and materialism; market segmentation and targeting; advertising; multicultural advertising and ethnic minority consumers; ethical and public policy issues in ethnic marketing;...

230p mocthanhdao0210 19-11-2023 4 1   Download

A study based on the basic characteristics of language and culture expressed through each element constituting advertising materials, we have come up with a pedagogical model including how to choose, how to prepare lessons, how to build activities, design content and build a system of exercises on this teaching material.

5p viwarmachine 01-07-2023 3 2   Download

Chapter 1 - An introduction to integrated marketing communications. After reading the material in this chapter, you should be able to: To examine the marketing communication function and the growing importance of advertising and other promotional elements in the marketing programs of domestic and foreign companies, to introduce the concept of integrated marketing communications (IMC) and consider how it has evolved.

24p runordie9 27-09-2022 17 9   Download

Chapter 2 - The role of IMC in the marketing process. After reading the material in this chapter, you should be able to: To understand the marketing process and the role of advertising and promotion in an organization's integrated marketing program, to understand the concept of target marketing in an integrated marketing communications program, to recognize the role of market segmentation and its use in an integrated marketing communications program,...

16p runordie9 27-09-2022 22 9   Download

Chapter 13 - Launching global communication and advertising. After reading the material in this chapter, you should be able to: Global promotional strategy, global advertising strategy, global advertising regulations, the global advertising agency.

27p runordie9 27-09-2022 20 7   Download

Chapter 14 - Using social media for global marketing. After reading the material in this chapter, you should be able to: An introduction to social marketing, the networked enterprise, the growth of global social marketing advertising, case studies of social marketing campaigns.

21p runordie9 27-09-2022 15 7   Download

This research shed some light on green consumption behavior of consumers in Vietnam. Materialism (centrality), environmental concern, perceived risk and trust were all reported denoting significant influence on consumers’ willingness to purchase green products in Vietnam. Limitations for this study mainly come from the representativeness of the sample, which was restricted to consumers in Hanoi. This paper provides a conceptual framework to explain green consumption and its motives.

13p huyetthienthan 23-11-2021 10 1   Download

Developing products and services; communicating and interacting with foreign business partners; screening and selecting foreign distributors and other partners; negotiating and structuring international business ventures; interacting with current and potential customers from abroad; preparing for overseas trade fairs and exhibitions; preparing advertising and promotional materials.

30p theanhdth 10-10-2014 52 5   Download

Graphic Designers typically work in advertising agencies, corporate advertising departments, reproduction plants or Digital company. Graphical Designers can be called ADs (Art Directors), Production ADs, Assistant ADs, Advertising Assistants and Graphical Designers. In reproduction plants and Digital company they may be called Printing Surface Producers or Printing Assistants. Two-dimensional objects may involve any kind of printed material. Planning three-dimensional objects involves technical design and creating a visual image of the object (such as packaging).

13p seketnoi 29-04-2013 59 4   Download

“The problem isn’t the number of jobs in America; it’s the quality of jobs. Look closely at the economy today and you find two growing categories of work – but only the first is commanding better pay and benefits. This category involves identifying and solving new prob- lems. Here, workers do R&D, design and engineering. Or they’re responsible for high-level sales, marketing and advertising. They’re composers, writers and producers. They’re lawyers, bankers, fi- nanciers, journalists, doctors and management consultants.

171p dacotaikhoan 25-04-2013 51 4   Download

This year’s edition of the Arab Media Outlook builds upon the foundations of the previous two editions and deals with some significant extra material. It includes coverage of three additional markets and, for the first time, it gives a detailed analysis of consumer habits and trends in four selected markets. It also provides projections for the local advertising industry over the period 2009- 2013, across all major media platforms and the 15 countries considered.

810p nhacsihuytuan 13-04-2013 46 5   Download

If you are working within an existing organisation, make sure that your logo is prominent on any publicity and all printed materials to make best use of the opportunities to raise your profile and help create a cumulative effect with your event’s advertising. If your event is a standalone affair you may want to create a logo to make it recognisable at a glance. If your event has received sponsorship or grants remember to include the relevant logo/s on all promotional material. Asking local companies for sponsorship can raise their profile as well as money if...

8p nhacsihuytuan 06-04-2013 48 5   Download

In film studies, there has been a longstanding and ideologically charged debate on the effects of selective depth of field. In his essay ‘The Evolution of the Language of Cinema’ (1950), André Bazin opted for the use of deep focus and long takes to offer the spectator a deliberately ambiguous rendering of the events depicted, so that he or she might explore them independently. According to Bazin, shallow depth of field in conjunction with the use of montage pre- organises the cinematic material and guides the viewer’s perception to a great degree.

18p giamdocamnhac 06-04-2013 74 3   Download

Therefore Italianicity requires a stereotyped image of Italian culture as con- structed by foreigners and their tourist experience, be it personal or mediated through magazines, films or advertisements. The more this quality is estab- lished, the more it becomes transparent and thus ideologically charged on a very subliminal level, or, as Barthes put it, ‘Bourgeois ideology … turns culture into nature’ (1973: 206). It requires a hegemonial reading to uncover its ideo- logical effect.

10p giamdocamnhac 06-04-2013 37 3   Download

Propagating information about materialized views: When a query is posed, the first step is to consider whether it can be answered using the data at “nearby” storage providers, and to evaluate the costs of doing so. This requires the query initiator to be aware of existing materialized views and properties such as location and data freshness. One direction we are exploring is to propagate information about materialized views using techniques derived from routing protocols [14]. In particular, a node advertises its materialized views to its neighbors.

17p yasuyidol 02-04-2013 39 3   Download

Movies have always had a powerful influence on people’s behavior, from how they talk to how they dress. Tobacco marketers took advantage of this power to popularize cigarettes over cigars and to make smoking by women socially acceptable. The number of women stars posing with cigarettes in the 1930s and 1940s may have been no accident. And paying stars to endorse cigarette brands in print and billboard advertising was certainly business as usual, until smoking’s link to lung cancer shattered tobacco’s glamorous image in the early 1960s....

13p khanhchilam 01-04-2013 51 6   Download

Creativity can create economic value. This maxim holds true equally for the food industry as for other industries. Such value may come from a new innovation, edging out competitors in a market, creating a revenue stream where there was none, or increasing market reputation. This book provides an introduction to intellectual property law, as applied to the food technology industry. This area of law provides the legal framework for bridging creativ- ity and the value that may come from it.

152p lyly_5 23-03-2013 50 9   Download

A synthesis of the material presented at the convening and the points made during discussion have led to the development of the recommendations for change listed above. Researchers should simultaneously pursue agendas that both inform potential intervention strategies and examine the link between food marketing and obesity. Advocates can examine current policies including the FCC and FTC regulatory environments in order to pursue policy options and advertising regulations for television and digital media. The public’s commitment is needed to accomplish these goals.

30p dangsuynghi 15-03-2013 77 6   Download

This section provides information specific to utility green pricing programs, a subset of the market. The number of utilities offering green pricing has grown steadily in recent years—today, more than 850 investor-owned, public, and cooperative utilities in most states offer green pricing programs. Appendix D provides a list of utilities offering green pricing, and Appendix E provides Web links to all green power product offerings.

819p lenh_hoi_xung 21-02-2013 118 24   Download

A relatively new development is the use of social media marketing. eMarketer estimates that social-media marketing will account for 10% or $2.9 billion, in online advertising spending. Social media marketing is a broad category of advertising spending, including advertising using social networks, virtual worlds, user-generated product reviews, blogger endorsements, RSS feeds of content and social news sites, podcasts, games, and consumer generated advertising.

30p lenh_hoi_xung 21-02-2013 52 4   Download