Brand trust

Greenwashing, defined as the dissemination of inaccurate or misleading information regarding the environmental performance of products, services, or brands, has become increasingly prevalent in the construction industry. This study examines the extent and consequences of greenwashing in the sector, focusing on how exaggerated sustainability claims influence stakeholder trust and decision-making.

5p vibenya 31-12-2024 2 1   Download

The research object of the thesis is destination brand personality of Vietnam, the influence of the personality of destinations to the destination brand trust and intention to revisit for tourism.

0p dungmaithuy 17-09-2019 31 3   Download

This research investigates the current white spaces of green marketing and country of origin effects, where new research could contribute theoretical value. The conducted research examines American and Swedish consumers’ environmental awareness, willingness and initiative in contributing to their societies for future sustainability. Using a sample of 118 consumers from an intermediated questionnaire for the offline market, a conceptual framework was developed where the study created the foundation and reasonable support for the purposed framework.

0p nguyenyenyn117 18-06-2019 41 6   Download