Brand trust

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Summary of Doctoral thesis: Studying the impact of destination personality on brand trust and revisit intention of foreign tourists to Vietnam

The research object of the thesis is destination brand personality of Vietnam, the influence of the personality of destinations to the destination brand trust and intention to revisit for tourism.

0p dungmaithuy 17-09-2019 28 3 Download

Master Thesis in Economics: Green marketing and country of origin effects - A comparative analysis between the American and Swedish consumer market

This research investigates the current white spaces of green marketing and country of origin effects, where new research could contribute theoretical value. The conducted research examines American and Swedish consumers’ environmental awareness, willingness and initiative in contributing to their societies for future sustainability. Using a sample of 118 consumers from an intermediated questionnaire for the offline market, a conceptual framework was developed where the study created the foundation and reasonable support for the purposed framework.

0p nguyenyenyn117 18-06-2019 40 6 Download