Channel members add value

Principles of marketing: Lecture 28 provide students with knowledge about: marketing channel; simple marketing system; intermediaries minimize transactions; marketing intermediaries used; channel members add value;... Please refer to this lesson for details!

60p hanlamcoman 26-11-2022 13 6   Download

Principles of marketing: Lecture 31 provide students with knowledge about: simple marketing system; channel members add value; distribution channel functions; evaluation of channel alternatives; channel management decisions;... Please refer to this lesson for details!

45p hanlamcoman 26-11-2022 17 6   Download

Lecture Principles of Marketing: Lesson 31. After completing this section, you will understand the knowledge about channel members add value by bridging the major time, place and possession gaps that separate goods and services from those who would use them.

45p bachtudu 30-09-2021 17 4   Download

Learning objectives: Distinguish between three broad categories of institutions that constitute the wholesaling sector, define how an independent wholesaler-distributor adds value and explain why this sector is growing, detail the mechanisms by which channel members join federations or alliances that offer exceptional services while cutting costs.... and other contents.

4p tieu_vu08 05-05-2018 42 2   Download