Country image effects

The purpose of the thesis is three-fold. The first aim is to thoroughly review the extant literature in marketing and management and to prioritise key findings on country image effects and the main determinants of employer attractiveness. The second aim is to develop and test the conceptual model comprising these key determinants. The third aim is to make a theoretical contribution to this new area of research and to provide implications for organisations in their recruitment marketing strategies locally and globally.

272p runthenight04 02-02-2023 7 4   Download