Customers’ Challenges

The objective of this study is to identify challenge and opportunity in designing LP. Five dimensions associated with designing loyalty programs such as membership, point structure, benefit, communication program, and partnership have been identified.

15p lucastanguyen 01-06-2020 14 4   Download

Price and promotion is the chief P’s of cosmetic market. Retaining customer is a challenging task for each marketer. The study investigates the demographic factors and their association with cosmetic brand preference.

8p guineverehuynh 22-06-2020 7 1   Download

Contact Center Applications Market Trends in Vietnam introduction: Market Condition and Situation, Major Market Trends, Customers’ Challenges, Key Drivers for Growth, Top 3 Applications in Vietnam & Future Outlook, Suggestions for CC apps Vendors,...

10p biology 26-01-2016 43 5   Download

"Customer Relationship Management: The Winning Strategy in a Challenging Economy" As the economic environment continues to fluctuate, many organizations are asking themselves what strategies they can pursue to bring tangible business benefits while taking stock of the economic conditions. In a growth economy, businesses typically work hard to expand their customer base and spend aggressively to stoke the growth engine. When money is tight however, existing customer relationships grow in importance as organizations seek a cost-effective way to nurture business expansion.

14p hoanglong20122012 30-07-2012 120 20   Download