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The Marketing Research Process Sampling Techniques Nonprobability Sample Nonprobability sample based on arbitrary judgments by the researcher Convenience Sample Quota Sample Judgement Sample The Marketing Research Process Define the problem Feedback Research design Data collection Analysis, interpretation and presentation The Marketing Research Process Analysis, Interpretation, and Presentation Must present findings in clear, understandable manner Communicate properly with audience 

3p cabongkhoto 17-06-2011 105 24   Download