Direct Personal Investigation

Ebook "Growing brands through sponsorship: An empirical investigation of brand image transfer in a sponsorship alliance" infers from congruity theory and associative learning theory to propose and test a research model that accounts for a sponsor to also gain from brand attitude and personality traits innately tied to a co-sponsor. Results provide evidence for direct image transfer between two sponsor brands. Specifically, the attitude toward one brand was found to imbue a second brand it is paired with through a common sponsorship engagement.

370p giangdongdinh 30-05-2024 4 2   Download

Accident Proneness is still a new concept in road safety studies in Malaysia. The study aims to examine the measurement model of personality traits, aggressive driving and accident proneness in a large sample of Malaysian licensed drivers. A further aim is to investigate both direct and indirect effects of personality traits and direct effects of aggressive driving on accident proneness. Data were collected using by-hand survey.

8p longtimenosee06 27-03-2024 4 2   Download

Ebook Business Statistics: Part 1 presents the following content: Introduction-meaning and scope; collection of data; classification and tabulation; diagrammatic and graphic representation; averages or measures of central tendency;...Please refer to the documentation for more details.

393p trankora06 19-07-2023 7 3   Download

This study aims at investigating three main features: degree of directness, formality and politeness, of an intercultural communication study “Small talk between an American and a Vietnamese”. It is designed as a case study to examine communication between individuals of different cultures: how communication evolves and its relationship with personal and cultural factors.

7p mangamanga 29-02-2020 45 1   Download

This study extends a post-adoption model on habit and IS continuance to investigate the effect of personalization (which includes personal content management, personal time management and privacy control) on learning system continuance. Empirical results suggest that personalization has a positive influence on perceived usefulness and habit, but does not directly influence continuance intention. The results of the case study indicate consistently that there is a need to archive and re-access past course materials with personalized content, but different constraints (e.g.

17p quenchua1 06-11-2019 15 2   Download

Inflammatory bowel disease research is changing. Progress in defining and treating these diseases is advancing in lock step with the furious pace of technological advances that continue to refine the tools of discovery. With sequencing of the entire genome completed, genetics research is providing direction for molecular and immunological in vivo and in vitro investigation, which in turn directs the development of targeted therapeutics.

761p hyperion75 18-01-2013 75 13   Download