Direct sales

Lecture "Principles of marketing: Chapter 8 - Promotion strategies" provides students with content about: Definition of promotion; Advertising; Sales promotion; Public relationsPersonal selling; Direct and digital marketing. Please refer to the detailed content of the lecture!

12p gaupanda031 20-05-2024 5 2   Download

Part 1 of ebook "The controller’s function: The work of the managerial accountant (4th edition)" provides readers with contents including: the controller’s job; internal control; planning and the strategic plan; long-range financial plan; annual plan; sales; distribution expenses; direct materials and labor; overhead; general and administrative expenses; cash and investments;...

233p tuongnhuoclan 27-11-2023 7 3   Download

Continued part 1, part 2 of ebook "Accounting and financial management: Developments in the international hospitality industry" provides readers with contents including: asset management; hotel asset management; a management accounting perspective on hotel outsourcing; sale and leaseback transactions in the hospitality industry; hospitality firm risk determinants and value enhancement; career directions in financial management in the hospitality industry;...

176p tuongnhuoclan 27-11-2023 6 4   Download

Part 1 of ebook "Sales management: Analysis and decision making" provides readers with contents including: changing world of sales management; describing the personal selling function; sales careers; defining the strategic role of the sales function; organizational strategies and the sales function; developing the salesforce; directing the salesforce;...

265p thamnhuocgiai 24-09-2023 12 6   Download

Lecture Intermediate accounting - Chapter 15: Leases. In this chapter we continue our discussion of debt, but we now turn our attention to liabilities arising in connection with leases. Leases that produce such debtor/creditor relationships are referred to as capital leases by the lessee and as either direct financing or sales-type leases by the lessor. We also will see that some leases do not produce debtor/creditor relationships, but instead are accounted for as rental agreements.

20p haojiubujain05 27-07-2023 4 2   Download

From these reasons, the authors based on a theoretical perspective including the drafting history of the Convention, expert commentary, and directed to judicial practice (case law) to give an insight, systematically on the principles of contractual interpretation under the CISG, comparing with the principles of contractual interpretation according to the legal system, other international tools and especially Vietnam's Civil Code 2015 and therefore, bringing propose solutions for Vietnamese enterprises in the application of appropriate measures to the judicial agencies.

16p nhanchienthien 25-07-2023 5 3   Download

Ebook Selling and sales management (8th ed) - Part 1 includes contents: Chapter 7 Sales responsibilities and preparation, Chapter 8 Personal selling skills, Chapter 9 Key account management, Chapter 10 Relationship selling, Chapter 11 Direct marketing, Chapter 12 Internet and IT applications in selling and sales management, Chapter 13 Recruitment and selection, Chapter 14 Motivation and training, Chapter 15 Organisation and control, Chapter 16 Sales forecasting and budgeting, Chapter 17 Salesforce evaluation.

324p haojiubujain03 24-07-2023 10 7   Download

Ebook Fundamentals of sales management for the newly appointed sales manager: Part 1 includes contents: Chapter 1: transitioning to sales management: new responsibilities and expectations; chapter 2: it's all about communication; chapter 3: sales planning: setting the direction for the sales team; chapter 4: time management, territory planning, and sales forecasting.

110p haojiubujain02 03-07-2023 7 2   Download

Ebook Marketing management (13th ed): Part 2 includes contents: Chapter 12 - Setting product strategy; Chapter 13 - Designing and managing services; Chapter 14 - Developing pricing strategies and programs; Chapter 15 - Designing and managing integrated marketing channels; Chapter 16 - Managing retailing, wholesaling, and logistics; Chapter 17 - Designing and managing integrated marketing communications; Chapter 18 - Managing mass communications; advertising, sales promotions, events, and public relations; Chapter 19 - Managing personal communications - direct and interactive marketing and p...

370p haojiubujain01 03-07-2023 4 2   Download

This thesis extends research on marketing communication and promotional mix strategies. Extant literature reveals that there is a dearth of academic research and literature on marketing communication, promotional mix, and IMC in Lao PDR HEIs. Promotional mix is defined as a form of marketing communication consisting of advertising, publicity, sales promotion, direct marketing, personal selling, events, and sponsorships. Promotional mix tools have been employed as a significant component of marketing communication strategies.

196p runthenight04 02-02-2023 5 1   Download

Ebook Advertising, promotion, and other aspects of integrated marketing communications (9th ed): Part 2 includes the following chapters: Chapter 9: overview of advertising management; chapter 10: effective and creative ad messages; chapter 11: endorsers and message appeals in advertising; chapter 12: traditional advertising media; chapter 13: online and mobile advertising; chapter 14: social media; chapter 15: direct marketing and other media; chapter 16: advertising media: planning and analysis; chapter 17: measuring ad message effectiveness; chapter 18: sales promotion overview and the ro...

501p runthenight04 04-01-2023 12 7   Download

Ebook The marketing book: Part 1 includes the following chapters: Chapter 11 managing the marketing mix; chapter 12 new product development; chapter 13 pricing; chapter 14 selling and sales management; chapter 15 brand building; chapter 16 the integration of marketing communications; chapter 17 promotion; chapter 18 sales promotion; chapter 19 integrating customer relationship management and supply chain management; chapter 20 controlling marketing and the measurement of marketing effectiveness; chapter 21 marketing implementation, organizational change and internal marketing strategy; chap...

552p runthenight04 04-01-2023 15 5   Download

Principles of marketing: Lecture 37 provide students with knowledge about: sales force management; steps in the selling process; supervising salespeople; directing salesperson; motivating salesperson; motivating salespeople; evaluating salespeople;... Please refer to this lesson for details!

57p hanlamcoman 26-11-2022 13 6   Download

Part 2 of ebook "Front office: Procedures, social skills, yield and management" with the third important skill is selling. Hotels are almost always profit-making concerns, and it is the rooms which provide most of the profits. Front office staff who are not sales-orientated are not likely to be much use. This explains why we have devoted a section to the various ways In which staff can improve the 'yield'.

108p lacvuchi 09-09-2022 15 3   Download

In the long term, the OCPB may adjust to be a quasi-organization that is autonomous. Consumers should also be more aware of business fraud and learn to be more protective to eliminate some problems. If self-regulation were in place, specific legislation might not be needed, but could instead be integrated into general legislation, for example, contract and criminal law as in the USA and perhaps in Malaysia in the near future.

6p guernsey 28-12-2021 10 1   Download

The purpose of this paper is to provide an overview of impulse buying behavior and the factors at the pointof-sale affecting this behavior of consumers from the perspective of many different researchers. Based on the content of the research, the article will classify the various factors at the point-of-sale affecting impulse buying behavior and further develop the research framework suggesting the direction of further research on impulse buying behavior in the socio-economic context of Vietnam.

13p huyetthienthan 23-11-2021 18 4   Download

Lecture Principles of Marketing: Lesson 38. After completing this section, you will understand the knowledge about sales force management, direct marketing, supervising salespeople, directing salesperson, motivating salesperson, organizational climate, positive incentives,...

57p bachtudu 30-09-2021 32 5   Download

Chapter 8 - Master budgeting. After studying Chapter 8, you should be able to: Understand why organizations budget and the processes they use to create budgets; prepare a sales budget, including a schedule of expected cash collections; prepare a production budget; prepare a direct materials budget, including a schedule of expected cash disbursements for purchases of materials;...

17p lovebychance05 16-06-2021 17 1   Download

After studying this chapter you will be able to understand: How can companies conduct direct marketing for competitive advantage? How can companies carry out effective interactive marketing? How does word of mouth affect marketing success? What decisions do companies face in designing and managing a sales force? How can salespeople improve their selling, negotiating, and relationship marketing skills?

42p lovebychance01 25-04-2021 30 3   Download

Chapter 11 - Crafting persuasive messages. After studying this chapter, you will know: Identify the purposes of persuasive messages; analyze a persuasive situation; identify basic persuasive strategies; write persuasive direct requests; write persuasive problem-solving messages; write sales and fund-raising messages; use technology for persuasive messages.

20p koxih_kothogmih6 23-09-2020 29 4   Download