Field of consumer behaviour

Ebook "Advances in national brand and private label marketing (Second international conference, 2015)" presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels.

208p giangmacvien 22-06-2024 2 1   Download

Ebook "Advances in national brand and private label marketing: Fifth international conference, 2018" presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics.

177p giangdongdinh 30-05-2024 6 2   Download

Ebook "Consumer attitudes to food quality products" devotes special attention to the consumer and gives insight into an area of knowledge still very much in development; intended to enhance understanding of the complex relationships in the route from products to consumers and offers practical solutions in this field; includes review articles covering basic aspects of food consumer science and research trends in the field, and a series of country reports and articles on relevant studies related to the topic, with emphasis on Southern Europe.

284p lucchinguyen 28-12-2023 4 2   Download

The field of consumer behaviour is very vast. Consumer make numerous decisions everyday; sometimes even when they are not consciously aware of how and why they have made a choice. In FMCG, cosmetics & toiletries only taken up for the study.

8p guineverehuynh 22-06-2020 20 0   Download