Gender stereotypes

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Master's thesis of Business: Gender stereotyping and bullying in Australia: Experiences and strategies of female managers

The focus of this study is on two of these factors: gender stereotyping and bullying. Gender stereotypes are the beliefs and attitudes that are presumed to distinguish between women and men (Rollero, Glick & Tartaglia, 2014), while bullying can be referred to as the repeated acts of an individual or group with the intention to harman individual holding an inferior position of power (Goldsmid & Howie 2014). While these two separate issues can occur independent of one another and in combination, gender based stereotyping and bullying both form critical barriers to female professionals.

144p runthenight04 02-02-2023 9 3 Download

Research projects at school level: Men and women’s representations in TV advertisements in Vietnam - A multimodal critical discourse analysis

This study investigates men and women’s representations in TV advertisements in Vietnam from a multimodal critical discourse analysis perspective. The data comprise of almost one hundred TV advertisements aired on principle TV channels in Vietnam such as VTV and HTV. The framework in use is Fairclough’s (2001), in which part of Kress and van Leeuwen’s visual grammar (1996) is incorporated for a multimodal discourse analysis of the advertisements.

70p nguathienthan 04-10-2019 42 1 Download