Global marketing environments

Part 1 book "The global airline industry" includes content: Introduction and overview, the international institutional and regulatory environment, overview of airline economics, markets and demand; fundamentals of pricing and revenue management, airline operating costs and measures of productivity; the airline planning process, airline schedule optimization, airline flight operations.

269p dianmotminh04 12-07-2024 0 0   Download

Part 1 of ebook "Brand building and marketing in key emerging markets: A practitioner’s guide to successful brand growth in China, India, Russia and Brazil" provides readers with contents including: new forces in global marketing; the new paradigm market-driven approach and need for a one-world-strategy; external environment, understanding the BRIC markets as foundation for successful marketing;...

264p giangmacvien 22-06-2024 1 1   Download

Ebook "Higher education consumer choice" provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage.

144p giangdongdinh 30-05-2024 4 2   Download

Ebook "Frictionless markets: The 21st century supply chain" proposes a third way: a 21st century model based upon an economic calculus that does assume that fossil fuels are rapidly depleting and the environment is being damaged, but does not assume that this means an end to growth, but rather, a beginning of opportunities. Frictionless Markets tells the story of why and how frictionless markets will exist by the year 2030.

105p giangdongdinh 28-05-2024 1 1   Download

The article discloses methodological approaches to quantifying the level of penetration of block chain technologies into the regional socioeconomic environment in comparison to the supply chain strategies. Based on the methods of mathematical and statistical analysis, it allows you to formalize and convert a large array of data of a qualitative order into a single scale for measuring the process under study - the level of demand in the regional socio-economic environment for block chain technology.

6p longtimenosee09 08-04-2024 1 1   Download

The main purpose of the current study is to examine the supply chain integration, and product modularity as antecedents of the market valuation. The study is carried out on the supply chain of the solar industry of Thailand. The reason why the solar industry is chosen is that the greater emphasis on rising oil prices, global regulatory environment, and climate change resulted in increased adoption of clean technology processes. Over the next few decades, the solar energy would be considered as an important technology stemming from fast-paced innovation and huge technological investment.

8p longtimenosee04 06-03-2024 1 1   Download

Ebook Global marketing (4th ed): Part 1 includes contents: Global marketing in the firm, initiation of internationalization, internationalization theories, development of the firm’s international competitiveness.

328p longtimenosee03 30-01-2024 7 3   Download

Ebook Global marketing: Part 1 includes contents: Global marketing in the firm, initiation of internationalization, internationalization theories, global marketing research, the political and economic environment, the sociocultural environment, the international market selection process,… and other contents.

349p longtimenosee03 30-01-2024 4 3   Download

Ebook Global marketing (9th ed): Part 1 includes contents: Introduction to global marketing, the global economic environment, the global trade environment, social and cultural environments, global information systems and market research, importing, exporting, and sourcing,... and other contents.

316p longtimenosee03 30-01-2024 4 3   Download

Ebook "Environmental policy instruments for conserving global biodiversity" focuses on two issues, which are at the center of the public discussion regarding the objectives of conservation and the sustainable use of biodiversity, and that are addressed by specific policy instruments. The first issue is the regulation of cross-border trade in genetic information and genetic resources.

412p tachieuhoa 28-01-2024 6 2   Download

Ebook "Finance and world order: Financial fragility, systemic risk, and transnational regime" advocates the transnational regime theory, which provides an instrument for conceptualizing the internationalization of private finance and directing attention to a new way of structuring the international environment. It also advances a policy prescription for helping maintain order and stability in the global financial market.

126p mocthanhdao0210 20-11-2023 8 5   Download

Ebook "International Business: Competing in the Global Marketplace (14/E)" sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The 14th edition provides a complete solution that is relevant (timely comprehensive) practical (focus on applications of concepts) integrated (integrated progression of topics) and the most up-to-date on the market.

737p tichhythan 17-08-2023 70 18   Download

Ebook "Financial risk management: A practitioner's guide to managing market and credit risk (Second edition)" market risk expert Steve Allen offers an insider's view of this discipline and covers the strategies, principles, and measurement techniques necessary to manage and measure financial risk. Fully revised to reflect today's dynamic environment and the lessons to be learned from the 2008 global financial crisis, this reliable resource provides a comprehensive overview of the entire field of risk management.

609p tichhythan 17-08-2023 8 6   Download

Sustainable development is a target, key driver and foundation shaping a corporate in the market economy and also is a millenium goal of most nations, organizations and corporates under the current context. Sustainble development engages in maintaining growth in three pillars: economy, soceity and environment. To achieve national, regional and global sustainable development goals, each corporate, the key economic unit is required to embrace sustainable development models.

9p tethientran 27-07-2023 8 5   Download

International economic integration, in the simple concept, is the institutional link among countries. According to this understanding, economic integration has taken place for thousands of years and global economic integration has taken place two thousand years ago when the Roman Empire invaded the world and expanded its network, transport, promote the circulation of goods in the whole occupied territory.

8p tethientran 27-07-2023 8 5   Download

Ebook The past, present and future of international business & managementpart: Part 2 includes contents: Building competitive advantage in a global environment: leadership and the mindset; Top management teams and societal context: the international dimensions of top management; Managing the fragmented value chain of global business: exploitative and explorative offshoring toward emerging market economies;...

297p haojiubujain03 24-07-2023 8 5   Download

The research "Sustainable development in the context of globalization: Opportunities and challenges for real estate businesses in Vietnam" aims to opportunities and challenges for real estate companies in Vietnam.

8p nhanchienthien 25-07-2023 6 4   Download

This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium.

216p haojiubujain02 03-07-2023 7 6   Download

Ebook Strategic management: An integrated approach (10th edition) - Part 1 introduction analyzing a case study and writing a case study analysis: Case 1: Best Buy Co., Inc.

531p haojiubujain02 03-07-2023 8 2   Download

Ebook Global marketing (Seventh edition): Part 1 includes contents: Chapter 1 introduction to global marketing; chapter 2 the global economic environment; chapter 3 the global trade environment; chapter 4 social and cultural environments; chapter 5 the political, legal, and regulatory environments; chapter 6 global information systems and market research; chapter 7 segmentation, targeting, and positioning; chapter 8 importing, exporting, and sourcing; chapter 9 global market entry strategies: licensing, investment, and strategic alliances.

309p haojiubujain01 03-07-2023 8 3   Download