Green innovation

The thesis builds a linkage model between green product innovation, green process innovation, impact factors and hotel performance, testing this model in Vietnam.

12p cothumenhmong6 17-07-2020 27 2   Download

This academic investigation for the Dublin Business School by Julia Dieterich, an MBA graduate in 2014, will discuss how to market effectively the innovative electronic car in the German automotive sector in relation to a green branding marketing approach. It could be proved that the demand for electronic cars is currently mildly growing and just will be increase in a long term. An optimized marketing approach should help to so lve this current industrial problem.

88p nguyenyenyn117 14-06-2019 20 6   Download