Integrated resort attractions

The aim is to apply the Analytic Hierarchy Process (AHP) to analyze the key factors that influence investor decision to the Integrated Resort (IR) attractions in Taiwan. After first creating a hierarchical framework with four dimensions and fourteen factors based on the academic literature and consultation with scholars and IR experts, the AHP approach is utilized to assess key factors according to the results of an expert AHP questionnaire. The study results have shown that: (1) ‘Finance’ is the most important dimension when considering investment on IR.

17p chauchaungayxua2 19-01-2020 20 3   Download