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Intention to buy
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This study employs the Stimulus-Organism-Response theory in consumer behavior research to investigate the decision-making process of consumers regarding Buy Now, Pay Later (BNPL) services. Data from 348 university student questionnaires were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings highlight the significantly mediating roles of emotion and cognition in shaping trust during the pre-purchase process, ultimately influencing consumers’ intentions to adopt BNPL services.
12p
leminhvu111
07-06-2024
1
0
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This study examines a research model primarily based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) to reflect the key factors influencing the intention to use Fintech lending (Buy now Pay later - BNPL) services among the residents of Hanoi city. The research employs a descriptive quantitative method and questionnaire survey distribution. Survey data were collected from 405 respondents with knowledge of Fintech lending (BNPL) services in Hanoi city and were analyzed to provide evidence.
13p
dathienlang1012
03-05-2024
2
0
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In this research, ‘loyalty’ means customer perception about the brand and repurchase intention from Aarong. Independent Variables (factors) were chosen after interviewing customers with buying experience from Aarong, and previous studies on fashion industry. A non-probability judgmental sampling methodology was followed for primary data collection and 301 completed sample responses were collected. Descriptive statistics were conducted to describe the demographic information of the respondents; twelve factors were tested to find out their influence on customer loyalty toward Aarong.
8p
longtimenosee06
27-03-2024
3
2
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In particular, the author proposes to add a moderator variable to the model. Research using quantitative methods. The results of regression analysis on the basis of samples collected will allow to confirm the factors affecting consumers’ intention to buy biofuel E5.
11p
vimulcahy
18-09-2023
6
3
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Self-expression has been affirmed to be connected with buying intentions for fashion products, however, the underlying mechanisms that may mediate or moderate this connection remain unclear. Based on consumer behavior theory and symbolic interaction theory, the purpose of this study is to explore the effect of the mediating role of brand love and the moderating role of perceived value in the relationship between brand love and purchase intentions.
14p
viindra
06-09-2023
14
5
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People are becoming more concerned about green consumption because of a grown consciousness for environmental protection. Green purchasing is essentially the act of buying environmentally friendly products. This study is conducted to find the antecedents affecting consumers’ purchase intention towards green products in Hue City, Vietnam.
13p
viindra
06-09-2023
3
3
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This study is based on a literature review, previous studies aimed at overviewing the theoretical issues of customer perceived value. In addition, through a research review, the author evaluates the influence of perceived value on consumers' intention to buy luxury fashion products.
10p
visherylsandberg
18-05-2022
16
5
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The study aims to determine the influence of factors affecting the intention to purchase private health insurance at non-life insurance companies in Vietnam. The samples were surveyed from 500 people from many areas but mostly in Hanoi. The study identified and clarified 5 independent factors affecting the intention to buy private health insurance at non-life health insurance companies in Vietnam.
8p
visherylsandberg
18-05-2022
6
1
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Organic foods have some advantages in the media messages and expertise’s suggestions. Consumers still hesitate to buy them because of some constraints. In the context of Vietnam, we found 9 barriers of organic food buying intention of 313 young urban high qualified consumers.
9p
visherylsandberg
18-05-2022
5
1
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This study aims to measure Vietnamese instant oats packaging elements and its influences on Vietnamese consumer’s buying intention. A quantitative research was conducted using an online survey to collect primary data for hypothesis testing. The questionnaire was transferred successfully to 147 respondents. The findings indicated the positive relationship between packaging elements (i.e. graphic, structural and verbal attributes) and consumer purchase intention. The moderation role of involvement level to the interaction of visual elements and purchase intention was also proved in this paper.
10p
alucardhellsing
04-05-2022
18
2
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Research results have shown that convenience, product quality, product selling price, consumer buying habits, and traditional market management are factors that strongly influence the choice that traditional markets are the place to buy fresh food in the Southern Central Coast of Vietnam. Thereby, the author has proposed some suggestions to help suppliers to be able to attract more consumers to buy fresh food at traditional markets.
8p
huyetthienthan
23-11-2021
15
5
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The purpose of this research was to contribute to the development of animosity theory by exploring sources of consumer animosity that can stimulate feelings of animosity toward a target country. Also, investigate the relationships among consumer animosity, consumer ethnocentrism, cultural acceptability, product judgment, reluctance to buy foreign product and product ownership in a developing context – Viet Nam.
22p
huyetthienthan
23-11-2021
13
3
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This research supplies the theory of Chinese garments with some information about the demographic characteristics of consumers, which are related to their intentions to buy Chinese garments. The research is conducted in Hanoi with the scale of 406 consumers. Quantitative methods, which depend on the result of multiple regression analysis and group comparison, are used to come up with the conclusion of the research.
7p
huyetthienthan
23-11-2021
14
3
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This research was conducted to clarify the factors related to Demographic Variables affecting the consumers’ intentions of choosing traditional markets as the place to buy fresh food. The data serving for this study was collected from consumer interviews with the scale of three provincial cities represented for southern central coastal region, Vietnam: Da Nang, Quy Nhon and Nha Trang.
6p
viuchinaga2711
21-10-2021
9
1
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In order to test the proposed model and hypotheses, a survey was conducted on a sample including 370 young consumers in Hanoi, the capital city of Vietnam. The findings of structural equation modeling indicate that attitude, subjective norm, and perceived behavioral control toward organic food purchase are positively related to purchase intention. In addition, health consciousness, trust in labeling and certification, and modern self are found to be significant predictors of attitude toward buying organic food. The research findings were discussed and future research directions were provided.
23p
vinhvnh1212
28-06-2021
20
1
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The dissertation is aimed at assessing the influence of different factors on housing buying intention in urban areas of Vietnam. In particular: comparing the differences in the influence of factors on the buying intention of middle-class customers for apartments and private houses in urban areas Vietnam with prices ranging from VND 3 to 5 billion.
0p
angicungduoc11
17-04-2021
28
2
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The research results were conducted in two direct models and the indirect models in which the indirect model was supported. This means that brand positioning and brand knowledge had no direct impact on the Intention to buy organic rice, but only an indirect one through the consumer attitude towards the organic rice brand.
13p
larachdumlanat129
19-01-2021
24
2
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The thesis focuses on researching and testing the effects of risk and benefit perceptions variables on the buying intent of functional food of Vietnamese consumers.
0p
trinhthamhodang1217
14-01-2021
28
2
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dentifying factors influencing the intention of urban consumers to choose traditional markets to buy fresh food in the South Central Coast region; Make recommendations to the subjects involved in a business in the traditional market system and the state management agencies in the Southern coastal provinces to propose solutions and policies to attract consumers and consumers, increase loyalty and competitiveness of traditional markets under the pressure of the modern trading system.
13p
mmlemmlem_124
22-12-2020
27
0
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The thesis studies the factors affecting the intention of buying Vietnamese organic consumers to buy organic foods. For details of research content, please refer to the thesis.
0p
cothumenhmong6
17-07-2020
26
1
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