Lead user project handbook

Part 1 book "Lead user project handbook - A practical guide for lead user project teams" includes content: Understanding lead user research principles; doing a lead user study; preparing for your lead user project; identifying trends and key customer needs.

98p oursky03 21-08-2023 7 5   Download

Part 2 book "Lead user project handbook - A practical guide for lead user project teams" includes content: Interviewing methods for lead user project teams, exploring lead user needs and solutions, improving solution concepts with lead users and experts.

70p oursky03 21-08-2023 13 6   Download

Initially the concept of “marketing to children” is defined; examples of marketing techniques are provided and an explanation given as to how marketing works and who is involved. Policy development is then described in a “step-by-step” process, starting with what is required for a situation analysis and moving to the pros and cons of adopting a comprehensive or stepwise policy approach; which children need protection; what communication channels and marketing techniques to target; and what foods should be included or excluded.

168p dangsuynghi 15-03-2013 80 10   Download