Lecture Marketing

Notes to the students: The concept of “Marginal Physical Product – MPP” in this problem set is exactly the same that of “Marginal Productivity – MP” in the lecture Multiple Choice Questions 1. Which of the following are factors of production? A. Output in a production function B. Productivity C. Land, labor, capital, and entrepreneurship D. Implicit and explicit costs

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By Neil Russell-Jones and Tony Fletcher Drawings by Phil Hailstone “A very useful introduction for anyone who wants to understand marketing terminology”. Alan Dunstan, Director - Sales and Marketing, Lloyds Abbey Life “An excellent introduction to the tools and techniques of marketing”. Graham Howe, Group Finance Director, Orange

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Lecture "Macro economic: Chapter 1" provides students with the knowledge: Economic concept and economic systems, the market Forces of Supply and Demand, the theory of consumer choice, the Costs of production, competitive Markets Firms print,... You are invited the same reference.

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 Lecture "Macro economic - Chapter 2: The market forces of supply and demand" provides students with the knowledge: Supply and demand are the two words that economists use most often; supply and demand are the forces that make market economies work; modern microeconomics is about supply, demand, and market equilibrium. You are invited the same reference.

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Retargeting Adiences, Research tài liệu, Lookalike Audience, Case Study Research, Tracking tài liệu, Report tài liệu Ads,... As the main contents of the lecture tài liệu Marketing. Invite you to refer to the lecture content more learning materials and research.

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Lectures "Marketing management - Chapter 1: Defining marketing for the 21st century" provides students with the knowledge: The importance of marketing, the scope of marketing, core marketing concepts, the new marketing realities, company orientation toward the, marketplace. Invite you to refer to the disclosures.

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Lectures "Marketing management - Chapter 4: Conducting marketing research" provides students with the knowledge: What constitutes good marketing research, what are the best metrics for measuring marketing productivity, how can marketers assess their return on investment of marketing expenditures. Invite you to refer to the disclosures.

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Lectures "Marketing management - Chapter 5: Creating long term loyalty relationships" provides students with the knowledge: What are customer value, satisfaction, and loyalty, and how can companies deliver them; what is the lifetime value of customers, and how can marketers maximize it;... Invite you to refer to the disclosures.

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Lectures "Marketing management - Chapter 2: Developing marketing strategies and plans" provides students with the knowledge: Marketing and customer value, corporate and division strategic planning, business unit strategic planning, a marketing plan. Invite you to refer to the disclosures.

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Lectures "Marketing management - Chapter 3: Collecting information and forecasting demand" provides students with the knowledge: Components of a modern marketing, information system, internal records, marketing intelligence, analyzing the macroenvironment, forecasting and demand measurement. Invite you to refer to the disclosures.

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Lecture "Designing business plan - Unit 3: industry and market analysis" presentation of content: Industry size, growth rate and sales projections, competition among existing firms, market analysis.

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Lecture "Designing business plan - Unit 4: Marketing plan" presentation of content: Overall marketing strategy, discussion, three levels of products, marketing Mix (Product, pricing, place, promotion).

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Chapter 7 - Quản trị bảo mật cho hệ thống (Security management system). After studying this chapter you will be able to: Understand the purpose of a network firewall and the kinds of firewall technology available on the market; understand the role of routers, switches, and other networking hardware in security; determine when VPN or RAS technology works to provide a secure network connection.

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Lecture "Marketing management - Chapter 1: Defining Marketing for the 21st Century" presentation of content: What does marketing involve, what marketing, the goal of marketing is, core marketing concepts, core marketing concepts, elements of a modern marketing system,... And other contents.

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Lecture "Marketing management - Chapter 2: The marketing plan" presentation of content: Marketing planning - format, executive summary, tools for situation analysis, marketing strategies, marketing implementing,.... And other contents.

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Lecture "Marketing management - Chapter 3: Conducting marketing research" presentation of content: What is marketing research, types of marketing research firms, types of research, research approaches, qualitative techniques,... And other contents.

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Lecture "Marketing management - Chapter 4: Creating Long-Term loyalty relationships" presentation of content: Steps in a customer value analysis, establishing value, measuring satisfaction, maximizing customer lifetime value, estimating lifetime value,... And other contents.

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Lecture "Marketing management - Chapter 5: Analyzing consumer markets and consumer behavior" presentation of content: What is a market, consumer buying behavior, many factors influences buying, fast facts about american culture,....And other contents.

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Lecture "Marketing management - Chapter 8: Identifying market segments and targets" presentation of content: Market segmentation, choosing target markets, steps in segmentation process.... And other contents.

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Lecture "Marketing management - Chapter 7" presentation of content: Traditional 4Ps extended to cope with today's changing environment, the marketing mix, các phương pháp định giá, people, process, physical environment,... And other contents.

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