Major advertising decisions

Principles of marketing: Lecture 34 provide students with knowledge about: major advertising decisions; advertising; sales promotion; media scheduling; evaluating advertising effectiveness; advertising program evaluation;... Please refer to this lesson for details!

57p hanlamcoman 26-11-2022 15 7   Download

Principles of marketing: Lecture 33 provide students with knowledge about: advertising; objectives; the attention of the audience; steps to creating an effective advertising campaign; major advertising decisions; advertising objective;... Please refer to this lesson for details!

59p hanlamcoman 26-11-2022 10 6   Download

Lecture Principles of Marketing: Lesson 34. After completing this section, you will understand the knowledge about the five m’s of advertising, major advertising decisions, media scheduling and Sales patterns (seasonal), repurchase cycles, and competitors’ activities are the most important variables,

57p bachtudu 30-09-2021 16 4   Download

After studying this chapter you will be able to understand: Setting advertising objectives, setting the advertising budget, developing advertising strategy, evaluating advertising effectiveness and return on advertising investment, other advertising considerations.

28p larachdumlanat125 24-12-2020 21 2   Download