Major Market Trends

This chapter define marketing and the marketing process, explain the importance of understanding customers and identify the five core marketplace concepts, identify the elements of a customer-driven marketing strategy and discuss the marketing management orientations, discuss customer relationship management and creating value for and capturing value from customers, describe the major trends and forces changing the marketing landscape.

32p allbymyself_06 28-01-2016 97 6   Download

This chapter describe the environmental forces that affect the company’s ability to serve its customers, describe the environmental forces that affect the company’s ability to serve its customers, identify the major trends in the firm’s natural and technological environments, explain the key changes in the political and cultural environments, discuss how companies can react to the marketing environment.

33p allbymyself_06 28-01-2016 62 6   Download

Contact Center Applications Market Trends in Vietnam introduction: Market Condition and Situation, Major Market Trends, Customers’ Challenges, Key Drivers for Growth, Top 3 Applications in Vietnam & Future Outlook, Suggestions for CC apps Vendors,...

10p biology 26-01-2016 42 5   Download