Managerial perspective

Digital platforms must give a better user experience in order to retain clients. In this article, the author explores the RACE digital marketing framework, the ACT approach, and case studies on the success of conversion rate optimization (CRO) from several firms in the past. In particular, the author will provide firms that adapt their tactics in conditions of conversion rate optimization (CRO) to the new normal with a wealth of relevant information to assist many businesses in overcoming the terrible pandemic.

16p toduongg 24-08-2024 1 0   Download

The aim of this research is to gain an in-depth understanding of the role of extended family members in family decision-making in the context of a high-involvement purchase in an emerging economy. A high-involvement purchase involves a positive and strong engagement for consumers and thus requires that the purchaser devotes more time, thought, energy, motivation and other resources to the purchase process (George & Edward, 2009; O’Cass, 2000).

277p runordie3 06-07-2022 8 2   Download

This research investigates the current white spaces of green marketing and country of origin effects, where new research could contribute theoretical value. The conducted research examines American and Swedish consumers’ environmental awareness, willingness and initiative in contributing to their societies for future sustainability. Using a sample of 118 consumers from an intermediated questionnaire for the offline market, a conceptual framework was developed where the study created the foundation and reasonable support for the purposed framework.

0p nguyenyenyn117 18-06-2019 40 6   Download

The objective of the thesis is to determine what factors constitute organizational culture; from which to build the system of cultural recognition criteria in enterprises on the basis of synthesizing and generalizing the arguments about organizational culture, from the managerial perspective.

25p change05 14-06-2016 39 3   Download

We’ve modeled 2 ends of the market structure: Competitive market and monopoly. Now we look at cases in between ( N = small ). Oligopoly is market or industry dominated by a small number of firms, whose decisions (price, output, marketing) are interdependent. In chapter 5, we will discuss this problem.

38p kiepnaybinhyen_04 24-12-2015 67 5   Download

This essay reviews the course of consumer behaviour analysis, a research programme that employs the findings and principles of behavioural research toelucidate consumer behaviour and marketing management. Although attempts have been made from time to time to integrate a behaviour analytic perspective intomarketing research, the tendency has been to concentrate on the potential contribution of operant psychology to managerial practice rather than to examine the potential of behaviourism to provide a theoretical basis for marketing and consumer research. ...

25p camnhung_1 07-12-2012 112 13   Download