Managerial perspective

This research investigates the current white spaces of green marketing and country of origin effects, where new research could contribute theoretical value. The conducted research examines American and Swedish consumers’ environmental awareness, willingness and initiative in contributing to their societies for future sustainability. Using a sample of 118 consumers from an intermediated questionnaire for the offline market, a conceptual framework was developed where the study created the foundation and reasonable support for the purposed framework.

0p nguyenyenyn117 18-06-2019 41 6   Download

The objective of the thesis is to determine what factors constitute organizational culture; from which to build the system of cultural recognition criteria in enterprises on the basis of synthesizing and generalizing the arguments about organizational culture, from the managerial perspective.

25p change05 14-06-2016 40 3   Download