Marketer's perspective

Part 1 of ebook "Thriving in a new world economy: Proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference" provides readers with contents including: exploring and exploiting relationships in business markets; understanding the sales force; entrepreneurship & family business in the global marketplace; embedding ethics in corporate practice; customer evaluation and cultural embeddedness; when firms get talkative a look at corporations and social media; research issues in various markets;...

207p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Thriving in a new world economy: Proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference" provides readers with contents including: how customers are served in BRICS; entertainment & leisure marketing; selling and consuming; understanding tourism/tourist behavior; product, pricing, and channel strategies; electronic and interactive marketing; engaging students – the importance of subject matter; promotional strategies; socially responsible marketing;...

210p giangmacvien 22-06-2024 1 1   Download

Ebook "The drivers of wearable device usage: Practice and perspectives" collects multiple research articles studying the factors influencing wearable device usage. Based on multiple empirical studies, which research different kinds of wearable devices such as smart-watches, activity trackers, and smart-glasses, potential drivers of wearable device usage are identified and evaluated.

71p giangmacvien 22-06-2024 3 1   Download

Part 1 of ebook "Business relationship management and marketing: Mastering business markets" provides readers with contents including: basic principles of business relationship management; theoretical perspectives of business relationships; analysis, goals and strategies of business relationship management; strategies of business relationship management;...

199p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Making a difference through marketing: A quest for diverse perspectives" provides readers with contents including: making a difference - sponsorship and sport; the question of sponsorship effectiveness; sponsorship-linked attitudes of employees of sponsoring firms; making a difference - social marketing and ethics; promoting public health; the ethicality of immersive sponsorship within a children’s edutainment centre;...

122p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Making a difference through marketing: A quest for diverse perspectives" provides readers with contents including: making a difference - customers and brands; the case for altruism in eWoM motivations; customer experience of value in the service encounter; multiple celebrity endorsement; making a difference - university education and innovation; marketing - making a difference for entrepreneurial universities;...

158p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Managing in recovering markets" provides readers with contents including: Chapter 17 - Critical factors within organizations influencing effective use of crm solutions; Chapter 18 - Customer voices incorporated in a marketing class - a review; Chapter 19 - Demutualisation of stock exchanges in India - the corporate governance chapter; Chapter 20 - Determining the optimal price point - using van westendorp’s price sensitivity meter; Chapter 21 - Do middle-level managers have a role in strategy formulation and implementation, insights into an indian public and private sector ...

252p giangmacvien 22-06-2024 3 1   Download

Ebook "Minority marketing: Research perspectives for the 1990s (Proceedings of the 1993 minority marketing congress)" provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior.

126p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Multichannel commerce: A consumer perspective on the integration of physical and electronic channels" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Offline, online and multichannel commerce; Chapter 3 - Perception and valuation of multichannel integration services;...

76p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Multichannel commerce: A consumer perspective on the integration of physical and electronic channels" provides readers with contents including: Chapter 4 - Purchase specific and individual differences; Chapter 5 - Reflection; Appendix A - Methodology of the structured literature review; Appendix B - German measurement instrument; Appendix C - Latent variable correlations and AVE;...

88p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Rethinking place branding: Comprehensive brand development for cities and regions" provides readers with contents including: Chapter 1 - The need to rethink place branding; Chapter 2 - Rethinking the place branding construct; Chapter 3 - Rethinking the place product from the perspective of the service-dominant logic of marketing; Chapter 4 - Rethinking sense of place sense of one and sense of many; Chapter 5 - Rethinking place identities; Chapter 6 - Rethinking virtual and online place branding; Chapter 7 - Rethinking strategic place branding in the digital age;...

126p giangmacvien 22-06-2024 2 1   Download

Globalization has been a catalyst for innovation and transformative perspectives in business, energy, and economy. However, achieving sustainability on an international scale requires further efforts, particularly in emerging markets, developing countries, and low-income nations, which face challenges in balancing their economies amidst the ongoing impact of Globalization. Emphasizing sustainable strategies in businesses will contribute to the cultivation of enduring business values.

9p leminhvu111 07-06-2024 1 0   Download

The corporate bond market (CBM) plays a very important role in the development of the financial market and the economy in each country. The supply of corporate bonds (CBs) is one of key factors contributing to the development of the market. On the basis of clarifying the role of corporate bond supply, the article focuses on evaluating the corporate bond supply of the Vietnamese corporate bond market (VCBM) in the period of 2019-2022, thereby proposing recommendations for developing the supply for the VCBM in the coming years.

7p leminhvu111 07-06-2024 0 0   Download

Ebook "Brewing, beer and pubs: A global perspective" includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry.

340p giangdongdinh 30-05-2024 2 2   Download

Ebook "Business project management and marketing: Mastering business markets" deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services.

403p giangdongdinh 30-05-2024 3 2   Download

Ebook "Commodities pricing and the bulk trap: Learnings from industries at the forefront" takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are standardised and interchangeable. In the first chapters the book explains what commodities are, and puts them into a historical perspective to promote an understanding of their production and its effects.

146p giangdongdinh 30-05-2024 2 2   Download

Ebook "Contemporary wine marketing and supply chain management: A global perspective" intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers.

258p giangdongdinh 30-05-2024 2 2   Download

Ebook "Cultural perspectives in a global marketplace: Proceedings of the 2010 cultural perspectives in marketing conference" provides readers with contents including: cultures, regions, and identity; cross-cultural ethics and social responsibility; marketing strategy and performance; consumer behavior across cultures; business-to-business marketing across cultures; cross-cultural research methodology;...

160p giangdongdinh 30-05-2024 2 2   Download

Ebook "Vertical price coordination and brand care: Interdisciplinary perspectives on the prohibition of resale price maintenance" deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory.

88p giangdongdinh 30-05-2024 2 2   Download

Ebook "Eurasian business perspectives (Proceedings of the 20th Eurasia business and economics society conference - Vol. 1)" presents selected papers on recent management research from the 20th Eurasia Business and Economics Society (EBES) Conference, which was held in Vienna in 2016. Its primary goal is to showcase advances in the fields of accounting, auditing, marketing, and human resources in emerging economies.

389p giangdongdinh 30-05-2024 5 2   Download