Marketing capabilities

Part 1 of ebook "Strategic management in construction (Second edition)" provides readers with contents including: techniques for the strategic planner; portfolio management, delphi techniques and scenarios; marketing and promotional strategies in construction; a synthesis of strategic management in construction; strategic management in the construction industry; entry and exit barriers exist in an industry; core business, core competencies and distinctive capabilities;...

96p mothoiphong 28-06-2024 1 1   Download

Part 2 of ebook "Use of market data in the recruitment of high potentials: Segmentation and targeting in human resources in the pharmaceutical industry" provides readers with contents including: Chapter 4 - Findings and analysis; Chapter 5 - Conclusion, limitations, and recommendations;...

118p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Adoption of innovation: Balancing internal and external stakeholders in the marketing of innovation" provides readers with contents including: organizing open innovation for sustainability; vision and radical innovation; innovating the business model; real options reasoning and innovative performance in the context of dynamic capabilities; uncovering driving forces for better product innovation;...

118p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Strategic marketing management: Planning, implementation and control (Third edition)" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Marketing auditing and the analysis of capability; Chapter 3 - Segmental, productivity and ratio analysis; Chapter 4 - Market and environmental analysis; Chapter 5 - Approaches to customer analysis; Chapter 6 - Approaches to competitor analysis; Chapter 7 - Missions and objectives; Chapter 8 - Market segmentation, targeting and positioning;...

439p giangmacvien 22-06-2024 4 1   Download

Part 2 book "Power system operations and electricity markets" includes content: Methods for economically operating a power system, power generation control, new reliability and control concepts, available transfer capability, network congestion and transmission loading relief, the use of power flow and stability analysis tools, technology needs for the electric power industry.

54p dianmotminh03 17-06-2024 0 0   Download

The study encompasses various analytical techniques, including descriptive statistics, Cronbach’s Alpha, Exploratory Factor Analysis (EFA), multivariate regression models, and hypothesis testing through SPSS software. The findings reveal that six key factors, namely leadership, digital business strategy, employee capabilities, technology infrastructure, organizational culture, and external market pressures, exert significant influence on digital transformation in these enterprises.

10p leminhvu111 07-06-2024 0 0   Download

The study’s main focus is on the factors affecting the financial capacity of logistics service companies. The study is based on a survey of 80 financial professionals and managers from educational institutions and businesses in the industry. The survey content was designed according to the 5-level Likert scale and put into testing the EFA factor discovery model to find out the outstanding factors that affect the financial capacity of listed logistics services companies.

14p leminhvu111 07-06-2024 1 0   Download

Ebook "Innovation and capacity building: Cross-disciplinary management theories for practical applications" explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective.

309p giangdongdinh 30-05-2024 6 2   Download

This study focuses on a review of the literature on innovation capability and business performance among 3PL service providers in Malaysia. This study focuses on four attributes of innovation capability: (i) service innovation, (ii) process innovation, (iii) marketing innovation and (iv) management innovation. It contributes to the body of knowledge in this field by identifying the significant factors that influence innovativeness that will lead to a higher level of business performance among 3PL providers in Malaysia.

6p longtimenosee10 26-04-2024 2 1   Download

The purpose of this research is to Investigating the Effect of losing customers and reputation on the supply chain of brand marketing (case study: Pegah products consumers). The present study is an applied research. The statistical population of this research is the customers of Pegah products. Given the unlimited size of the statistical population, the sample size is 384 people.

3p longtimenosee10 26-04-2024 1 1   Download

This article examines the factors influencing the development of electronic banking services at LienViet Post Joint Stock Commercial Bank (LPBank). The results reveal seven factors that significantly impact the development of electronic banking services at LPBank, ranked in order of importance from high to low: Service products, Staff service capabilities, Accessibility convenience, Technological system, Reachability, Marketing & customer care, and finally, Security.

14p longtimenosee09 08-04-2024 5 2   Download

This research examines the association between entrepreneurship, two types of IT (the managerial IT resources and Technology IT resources), and performance of firm. The research supports the capabilities enabled through IT for organizations. Cross-sectional survey data has been used for testing the hypotheses and proposed research model from a sample of 203 leading firms in Thailand. The results of data analysis show that the culture of entrepreneurship is an important capability, which can forecast the market performance of a firm.

9p longtimenosee09 08-04-2024 1 0   Download

Congratulations! By reading this you're showing an interest in one of the most capable and versatile 8-bit microcontrollers on the market, the AVR. Continue reading this book to learn about the entire AVR family, and how they can help simplify the design of your electronics projects as well as allow you to create more sophisticated products. This book includes 15 programming and constructional projects, and covers the range of AVR chips currently available, including the recent Tiny AVR. No prior experience with microcontrollers is assumed.

126p longtimenosee08 31-03-2024 3 1   Download

The current study "Knowledge management, supply chain marketing implementation and marketing capabilities and tourism industry performance in Indonesia" purpose is to conduct the relationship between the knowledge management (KNW), customer orientation (CUO) and tourism industry performance (TIP) of Indonesia with the moderating effect of supply chain marketing planning capabilities (SCMPC) and supply chain marketing implementations capabilities (SCMIC).

10p longtimenosee07 29-03-2024 9 2   Download

This study aims to provide an explanation of the differences in the results of research regarding the relationship between the capabilities of management of customer relationships with marketing performance, through family distribution networks as a part of supply chain management with the object on food and beverage SMEs Banten Province, Indonesia.

11p longtimenosee06 27-03-2024 6 2   Download

The current research intends to analyze the implications of three aspects of supply chain integration (SCI) on three types of firm performance (FP) from the organizational capability (OC) context. The analysis examines the associations between internal integration (II), consumer integration (CI), supplier integration (SI), supplier-oriented performance (SOP), market-oriented performance (MOP), and financial condition from the organizational capacity point of view, based on the data of 670 firms in Indonesia.

9p longtimenosee06 27-03-2024 3 2   Download

This study investigates the impact of various dimensions of compatibility on the process integration of the supply chain, which leads toward the improvement of firms operational and market performance. Meanwhile, this study also investigates the mediating effect of information technology capabilities between the relationship of supply chain process integration (SCPI) and firm performance. For this purpose, a survey was conducted via a structured questionnaire using online data collection method from the supply chain and production managers of superstores in Thailand.

13p longtimenosee04 06-03-2024 2 1   Download

This study examines the application of learning when firms go internationally. From a qualitative approach based on the investigation of the market entry process, the author finds that the market entry process of a firm into a new foreign market contains two sequential stages with respective learning patterns.

9p vigojek 02-02-2024 4 3   Download

Ebook "Global price fixing" describes and analyzes the formation, operation, and impacts of modern global cartels. It provides a broad picture of the economics, competition law and history of international price fixing. A deeper understanding of the phenomenon is afforded by intensive case studies of collusion in the markets for lysine, citric acid, and vitamins. Particular attention is given to the economic injuries sustained by the cartels' customers.

510p loivantrinh 29-10-2023 11 4   Download

Ebook "Estimation of willingness-to-pay: Theory, measurement, application" provides a systematic overview of the competing methods that have been and are still applied in todays practical and theoretical pricing research. He then narrows his focus on a detailed discussion of the efficiency of different conjoint measurement techniques with respect to their capability to estimate willingness-to-pay at the individual level.

148p loivantrinh 29-10-2023 4 2   Download