Marketing capabilities

Nghiên cứu này xem xét mối quan hệ giữa định hướng thị trường (Market orientation - MO), các năng lực marketing (Marketing capabilities-MC), năng lực đổi mới (Innovation capability - IC) và kết quả kinh doanh (Firm performance-FP). Nghiên cứu được thực hiện trên một mẫu gồm 219 quản lý của các cơ sở khách sạn ở Miền Trung.

6p kimphuong23 17-07-2023 4 3   Download

With firm-wide big data analytics capability growing rapidly, academics and practitioners have been considering the mechanism through which big data analytics capability can leverage innovation capability. This article analyzes the influence of big data analytics capability on both two types of innovation capability: incremental and radical, with the mediating role of total market orientation.

9p tuetuebinhan000 23-01-2025 2 2   Download

Android is an open-source software platform created by Google and the Open Handset Alliance. It is primarily used to power mobile phones. It has the capability to make inroads in many other (non-phone) embedded application markets.

85p badung_pbc 12-10-2013 60 4   Download

This research provides insights into understanding the impacts of mobile money services on financial capability, consumer wellbeing and subsistence entrepreneurship. The specific natures of the impacts are unique to the cultural contexts and needs of each society. This research contributes to the broad literature on the impacts of mobile money services on subsistence marketplaces from a theoretical perspective. This research also contributes valuable insights into the broader work of researchers, practitioners and policymakers seeking to improve people’s livelihoods through technology.

250p runthenight04 02-02-2023 14 2   Download

This study focuses on exploring the effects of networks on the process of commercialisation in the biotechnology industry. The biotechnology industry itself has a specific position in the industrial markets because of its capability of successfully employing network knowledge to innovate products and services. However, the industry struggles to implement the resource networks to take innovations to market.

248p runthenight04 02-02-2023 13 3   Download

This study examines the impact of intellectual capital and strategic orientations (market orientation, learning orientation and technology orientation) on innovation capability and firm performance of small-to-medium enterprises (SMEs) in the Information and Communications Technology (ICT) industry in Malaysia. The following sections introduce the research background and elaborate on the problems identified for further investigation. The rationale and objectives of the study are also presented. The chapter ends with an outline of the structure of this thesis.

233p runthenight04 02-02-2023 14 3   Download

The objectives of the study are: to extend the literature in several ways. First, the relationship between strategictype and organisational capabilities has been predominately investigated in the context of the private sector, not the public sector; To provide evidence about the comparative impacts of two contemporary control devices adapted by management of GBEs, as organisations that operated in a nexus between private sector market conditions and public sector ownership and oversight conditions; To provide evidence about the mix of congruency factors (i.e.

261p runthenight04 02-02-2023 11 2   Download

This thesis examines the influence of market (Narver & Slater, 1990), learning (Sinkula, Baker, & Noordewier, 1997), and entrepreneurial orientation (Lumpkin & Dess, 2001) as sources of competitive advantage in rapidly growing small-to-medium enterprises (SMEs). The present thesis incorporates two studies (Study 1 and Study 2), utilizing a sequential explanatory design, which is characterized by undertaking quantitative data collection and analysis, prior conducting qualitative research (Cresswell, 2003).

391p runthenight04 02-02-2023 10 4   Download

The thesis is done based on the research methodology of dialectical materialism and historical materialism. The Party's views on market economic development, on corporate governance and management and development of state-owned enterprises are also a guideline for the research methodology of the topic.

32p trinhthamhodang8 20-10-2020 21 2   Download

The marketing promotion is playing a vital role in the industry but the technological advancements are moving at a faster rate. In order to inculcate the changes it is thus necessary to understand the human decision making process.

6p guineverehuynh 22-06-2020 11 0   Download

The primary objective of this study is to examine the role of supply chain marketing planning capabilities and supply chain marketing implementation capabilities to boost tourism industry performance.

12p tocectocec 24-05-2020 28 3   Download

PERFORMANCE EFFECTS OF CORPORATE DWERSIFICATION: ROLES OF KNOWLEDGE RESOURCES, KNOWLEDGE MANAGEMENT CAPABILITY AND INFORMATION TECHNOLOGY The results presented in Section 1.5 offer no evidence that the allocation of effective schools is systematically different in high-choice than in low-choice markets. If Tiebout choice does not increase the probability that effective schools attract students from advantaged backgrounds, it is not clear how it can provide incentives that will lead administrators to exert greater effort....

220p mualan_mualan 25-02-2013 62 8   Download