Marketing capabilities

The study aims to investigate the factors affecting marketing strategy of logistics enterprises in the central key economic region. This study uses quantitative research methods through SPSS to test the scale reliability, exploratory factor analysis (EFA) and regression analysis. Data were collected from 120 logistics enterprises in the central key economic region. The results show that four factors positively affect the marketing strategy of logistics enterprises, including information technology capability, human resources, competitors, legal environment.

14p toduongg 24-08-2024 8 3   Download

The purpose of this research is to Investigating the Effect of losing customers and reputation on the supply chain of brand marketing (case study: Pegah products consumers). The present study is an applied research. The statistical population of this research is the customers of Pegah products. Given the unlimited size of the statistical population, the sample size is 384 people.

3p longtimenosee10 26-04-2024 5 2   Download

Nghiên cứu này xem xét mối quan hệ giữa định hướng thị trường (Market orientation - MO), các năng lực marketing (Marketing capabilities-MC), năng lực đổi mới (Innovation capability - IC) và kết quả kinh doanh (Firm performance-FP). Nghiên cứu được thực hiện trên một mẫu gồm 219 quản lý của các cơ sở khách sạn ở Miền Trung.

6p kimphuong23 17-07-2023 4 3   Download

This research provides insights into understanding the impacts of mobile money services on financial capability, consumer wellbeing and subsistence entrepreneurship. The specific natures of the impacts are unique to the cultural contexts and needs of each society. This research contributes to the broad literature on the impacts of mobile money services on subsistence marketplaces from a theoretical perspective. This research also contributes valuable insights into the broader work of researchers, practitioners and policymakers seeking to improve people’s livelihoods through technology.

250p runthenight04 02-02-2023 9 2   Download

This study focuses on exploring the effects of networks on the process of commercialisation in the biotechnology industry. The biotechnology industry itself has a specific position in the industrial markets because of its capability of successfully employing network knowledge to innovate products and services. However, the industry struggles to implement the resource networks to take innovations to market.

248p runthenight04 02-02-2023 9 3   Download

This study examines the impact of intellectual capital and strategic orientations (market orientation, learning orientation and technology orientation) on innovation capability and firm performance of small-to-medium enterprises (SMEs) in the Information and Communications Technology (ICT) industry in Malaysia. The following sections introduce the research background and elaborate on the problems identified for further investigation. The rationale and objectives of the study are also presented. The chapter ends with an outline of the structure of this thesis.

233p runthenight04 02-02-2023 10 3   Download

The objectives of the study are: to extend the literature in several ways. First, the relationship between strategictype and organisational capabilities has been predominately investigated in the context of the private sector, not the public sector; To provide evidence about the comparative impacts of two contemporary control devices adapted by management of GBEs, as organisations that operated in a nexus between private sector market conditions and public sector ownership and oversight conditions; To provide evidence about the mix of congruency factors (i.e.

261p runthenight04 02-02-2023 8 2   Download

This thesis examines the influence of market (Narver & Slater, 1990), learning (Sinkula, Baker, & Noordewier, 1997), and entrepreneurial orientation (Lumpkin & Dess, 2001) as sources of competitive advantage in rapidly growing small-to-medium enterprises (SMEs). The present thesis incorporates two studies (Study 1 and Study 2), utilizing a sequential explanatory design, which is characterized by undertaking quantitative data collection and analysis, prior conducting qualitative research (Cresswell, 2003).

391p runthenight04 02-02-2023 7 4   Download

The thesis is done based on the research methodology of dialectical materialism and historical materialism. The Party's views on market economic development, on corporate governance and management and development of state-owned enterprises are also a guideline for the research methodology of the topic.

32p trinhthamhodang8 20-10-2020 20 2   Download

The marketing promotion is playing a vital role in the industry but the technological advancements are moving at a faster rate. In order to inculcate the changes it is thus necessary to understand the human decision making process.

6p guineverehuynh 22-06-2020 10 0   Download

The primary objective of this study is to examine the role of supply chain marketing planning capabilities and supply chain marketing implementation capabilities to boost tourism industry performance.

12p tocectocec 24-05-2020 26 3   Download

Android is an open-source software platform created by Google and the Open Handset Alliance. It is primarily used to power mobile phones. It has the capability to make inroads in many other (non-phone) embedded application markets.

85p badung_pbc 12-10-2013 60 4   Download

The process of creating a business enterprise capable of entering new or established markets.

28p sonnguyen3515 19-09-2013 45 5   Download

PERFORMANCE EFFECTS OF CORPORATE DWERSIFICATION: ROLES OF KNOWLEDGE RESOURCES, KNOWLEDGE MANAGEMENT CAPABILITY AND INFORMATION TECHNOLOGY The results presented in Section 1.5 offer no evidence that the allocation of effective schools is systematically different in high-choice than in low-choice markets. If Tiebout choice does not increase the probability that effective schools attract students from advantaged backgrounds, it is not clear how it can provide incentives that will lead administrators to exert greater effort....

220p mualan_mualan 25-02-2013 60 8   Download

Present all relevant facts about the company’s history, growth, products, sales volume, share of market, competitive status, markets served, distribution system, past advertising programs, results of marketing research studies, company capabilities, strengths and weaknesses, and any other pertinent information. After gathering historical information, on focus changes to potential threats and opportunities based on key factors outside the company’s control: economic, political, social, technological, or commercial environments the company operates in....

25p camnhung_1 07-12-2012 81 11   Download

The confluence of market demand for greatly improved compact power sources for portable electronics with the rapidly expanding capability of micromachining technology has made feasible the development of gas turbines in the millimeter-size range. With airfoil spans measured in 100’s of microns rather than meters, these “microengines” have about 1 millionth the air flow of large gas turbines and thus should produce about 1 millionth the power, 10-100 W.

28p longmontran 14-01-2010 157 15   Download

Find out how Adaptive is leading the market in innovative Adaptive Data Governance Accelerators™. Leveraging our industry leading metadata management capabilities, Adaptive shifts the focus from tools to people, highlighting the human dimension in comprehensive solutions that deliver value early and often.

0p batoan 04-08-2009 46 4   Download

There’s never been a more urgent time to implement marketing ROI processes. Companies are dependent on marketing organizations to win a greater share of profitable business in a very tight competitive market. At the same time, marketing expenses are under scrutiny, and it’s important to hold tight to the best investments while trimming only waste and low-performing investments. Most marketers do work toward the objective of generating profits even if other metrics are used to guide their decisions.

2p badkid 10-03-2009 158 28   Download