Marketing Mix Management (4Ps)

Lecture Marketing Mix Management (4Ps) helps you to recognize product concepts, levels of Products, today's new product concepts, product failures, advantages, product life cycle,...

37p flynn_beret 17-09-2021 32 3   Download

Lecture "Marketing management - Chapter 7" presentation of content: Traditional 4Ps extended to cope with today's changing environment, the marketing mix, các phương pháp định giá, people, process, physical environment,... And other contents.

36p bautroibinhyen11 03-01-2017 49 4   Download

This paper reviews the criticism on the 4Ps Marketing Mix framework, the most popular tool of traditional marketing management, and categorizes the main objections of using the model as the foundation of physical marketing. It argues that applying the traditional approach, based on the 4Ps paradigm, is also a poor choice in the case of virtual marketing and identifies two main limitations of the framework in online environments: the drastically diminished role of the Ps and the lack of any strategic elements in the model.

20p doiroimavanchuadc 06-02-2013 77 12   Download