Online travel agency

The research findings revealed that tourism agencies in Malacca were still in the early stages of E-business usage, with only (54%) of the travel agencies are online. The factor of saving time (M = 4.3492) was the key benefit in Ebusiness usage while the factor of hackers’ intervention (M = 3.8730) was revealed to be the most deterring factor that causes the tourism agencies reluctance to adopt E-business practice. This study shows that government aims of Ebusiness tourism have not been fully realized the benefit.

11p longtimenosee06 27-03-2024 3 2   Download

Bài viết này dựa trên mô hình chấp nhận thông tin (Information Adoption Model - IAM) để khám phá các nhân tố ảnh hưởng đến sự tiếp nhận EWOM trên kênh đại lý du lịch trực tuyến (Online Travel Agencies - OTA) của khách du lịch ở Việt Nam. Chúng tôi đã đo lường ảnh hưởng của sáu tiền tố đến sự tiếp nhận EWOM trên OTA dựa trên dữ liệu khảo sát 412 khách hàng du lịch.

13p visharma 20-10-2023 6 2   Download

his study aims to examine the effects of six website quality factors, including Information Quality (IQ), Security (SE), Website Functionality (WF), Customer Relationship (CR), Responsiveness and Fulfillment (PF), and Visual Appeal (VA) on Customer Satisfaction (CS) and Loyalty (LI) through the mediation of Customer Satisfaction.

17p larachdumlanat129 19-01-2021 20 3   Download