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Part 1 of ebook "Advertising confluence: Transitioning marketing communications into social movements" provides readers with contents including: from Lipophilia to Lipophobia, the role of moral entrepreneurs; creative advertising appeals on global cultural spectrum; polysemy in advertising, a study of the effects of advertising messages on decision making; does the country of origin matter for cosmetics;...

77p giangmacvien 22-06-2024 1 1   Download

Ebook "A history of fair trade in contemporary Britain: From civil society campaigns to corporate compliance" offers an original contribution to the empirical knowledge of the development of Fair Trade that goes beyond the anecdotal accounts to challenge and analyse the trading practices that shaped the Fair Trade model. Fair Trade represented a new approach to global trade, corporate social responsibility and consumer politics.

240p giangmacvien 22-06-2024 9 1   Download

Ebook "Advances in global marketing: A research anthology" expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance.

517p giangdongdinh 30-05-2024 2 2   Download

In "Mavericks at Work", two high-profile journalists introduce an inspiring group of entrepreneurs and executives who are building great businesses by challenging business as usual. From break-the-mould innovators such as HBO, Pixar, and Netflix to global giants such as IBM and Procter & Gamble, these mavericks are winning big by devising new answers to the oldest (and toughest) challenges of competition and leadership. Their stories are exciting – and their ideas are truly powerful.

333p vimeyers 29-05-2024 3 2   Download

Avian influenza A viruses (AIVs) pose a threat to global health because of their sporadic zoonotic transmission and potential to cause pandemics. Genomic surveillance of AIVs has become a powerful, costeffective approach for studying virus transmission, evolution, and dissemination, and has the potential to inform outbreak control efforts and policies.

4p vibransone 28-03-2024 2 2   Download

Epigenetic alterations are associated with normal biological processes such as aging or differentiation. Changes in global epigenetic signatures, together with genetic alterations, are driving events in several diseases including cancer. Comparative studies of cancer and healthy tissues found alterations in patterns of DNA methylation, histone posttranslational modifications, and changes in chromatin accessibility.

12p vibransone 28-03-2024 7 2   Download

In modern conditions of production and sale of food raw materials and food products of animal origin, it is imperative to effectively supply chain manage the veterinary system to ensure health of animals and hence safety of food products consumed by the population. State regulation of the veterinary control in the supply chain system from the production sector is a major factor for monitoring food safety, therefore legislation of each state must provide for adequate policy on veterinary services and measures to be taken to respond to potential food safety hazard.

7p longtimenosee04 06-03-2024 5 1   Download

In ebook "Biosphere origin and evolution" Modern natural science shows that the infancy of life on Earth experienced prebiotic evolution and included the emergence of primitive self-reproducing biologic forms and their systems. The subsequent coevolution of inorganic environment and biologic systems resulted in global propagation of life over the Earth and its enormous diversification. Diverse living organisms colonized the land, water, and atmosphere, as well as upper layers of the lithosphere, thereby forming the biosphere.

408p duongthandue0501 28-02-2024 2 1   Download

Ebook "Crop biosecurity: Assuring our global food supply" illustrates the achievements of the project originated from the workshops organized during the project itself taking in consideration main microbiological threads posed to crops, the tools to recognize and to control them, the needs for international cooperation and research funds to create networks which can face emerging risks for agriculture.

153p tachieuhoa 28-01-2024 2 2   Download

In ebook "Humans on Earth: From origins to possible futures" beginning with a broad history of the Universe, Earth, Life, and Man, it considers the origins and rise of science and technology, before moving on to discuss the present state of the world and its/our possible futures. Humans on Earth then addresses the main challenges for social and economic development in the 21st century in the context of global change.

423p tachieuhoa 28-01-2024 3 2   Download

Breast cancer is an umbrella term referring to a group of biologically and molecularly heterogeneous diseases originating from the breast. Globally, incidences of breast cancer has been increasing dramatically over the past decades.

9p vileonardodavinci 23-12-2023 6 4   Download

Ebook "Corporate governance and accountability" has been written to provide readers with an up-to-date summary of both theory and practice in the area. Provides a full discussion of corporate governance issues taking the broadest view of the corporate governance agenda. Draws on the extensive and original research carried out by the authors and demonstrates the close relationship between academic research and professional practice.

318p tuongnhuoclan 28-11-2023 5 2   Download

Ebook "Skillful reading and writing 3: Student's book" to development of critical thinking skills to ensure students are thinking about the world around them; end of unit study skills practice using original material and extracts from Stella Cottrell’s The Study Skills Handbook; complimentary Digibook with access code for both the teacher and the student, providing extra practice opportunities.

112p luctumac0210 13-11-2023 17 11   Download

Part 1 book "Fundamentals of animal science" includes content: Introduction - world population, hunger, and the importance of agriculture; origin and development of agriculture, global overview of the livestock industry, careers in animal science, horses, companion animals, cattle, pigs, sheep and goats -Production and utilization, alternative mammalian livestock - buffalo, llamas and alpacas, rabbits, and deer, chickens and other poultry, aquaculture.

247p oursky07 23-10-2023 3 2   Download

Part 1 of ebook "Tourism management: Managing for change (Third edition)" provides readers with contents including: tourism today, why is it a global phenomenon embracing all our lives; tourism, its origins, growth and future; demand, why do people engage in tourism; the supply of tourism; transporting the tourist I, surface transport; transporting the tourist II, the aviation sector;...

315p thamnhuocgiai 24-09-2023 2 2   Download

Ebook Challenges of globalization: Imbalances and growth – Part 2 presents the following content: Chapter 5 sustainable adjustment of global imbalances; chapter 6 meeting the china challenge is meeting the challenge of comprehensive engagement and multilateralism; chapter 7 institutional systems and economic growth; chapter 8 impact of “legal school” versus recent colonial origin on economic growth; chapter 9 does the European union emulate the positive features of the East Asian model? chapter 10 eight potential roadblocks to smooth EU-China economic relations.

178p haojiubujain01 06-06-2023 3 1   Download

Ebook Cultural anthropology: Global forces, local lives – Part 1 presents the following content: Chapter 1 understanding anthropology, chapter 2 understanding and studying culture, chapter 3 the origins of cultural anthropology, chapter 4 language and social relations, chapter 5 learning to be an individual: personality and gender, chapter 6 individuals and identities: race and ethnicity.

172p runthenight08 12-04-2023 4 3   Download

Ebook Cultural anthropology: Global forces, local lives – Part 2 presents the following content: Chapter 7 economics: humans, nature, and social organization; chapter 8 kinship and non-kin organization: creating social groups; chapter 9 politics: social order and social control; chapter 10 religion: interacting with the non-human world; chapter 11 cultural dynamics: continuity and change; chapter 12 colonialism and the origin of globalization; chapter 13 the struggle for political identity: nationalism, ethnicity, and conflict; chapter 14 the struggle for economic independence: development,...

283p runthenight08 12-04-2023 4 2   Download

This research uses empirical data from a cross-sectional survey of households that was specifically designed to examine the vulnerability and resilience of households to global macroeconomic shocks. In early 2011 six communities in each country were surveyed, ranging from inner-urban squatter settlements of the respective capital cities to some of the most geographically distant areas in each country. The original contribution of this thesis is that it marks the first time that the micro effects of macroeconomic events are studied in such a broad range of communities in either country.

313p runthenight04 02-02-2023 4 2   Download

The main goals of this chapter are to: The importance of culture to an international marketer, definition and origins of culture, the elements of culture, the impact of cultural change and cultural borrowing, strategies of planned and unplanned change.

19p runordie9 27-09-2022 13 6   Download