Role of media

There is a growing trend of social media networks transitioning into channels primarily focused on providing entertainment content. This research used the Uses and Gratifications (U&G) theory to examine the manner in which individuals transition from other platforms to TikTok with regards to their engagement in entertainment and self-publishing of videos.

19p vialicene 02-07-2024 0 0   Download

Part 1 of ebook "Tourism management, marketing, and development (Volume I: The importance of networks and ICTs)" provides readers with contents including: ICT and tourism; tourism branding, identity, reputation co-creation, and word-of-mouth in the age of social media; technological innovation in e-tourism; open data challenges and opportunities for the tourism industry; the role of ICT within tourism development processes in post industrial sites; e-reputation management and strategic business development using web 2.0 tools;...

137p giangmacvien 22-06-2024 4 1   Download

Part 1 of ebook "Roles, trust, and reputation in social media knowledge markets: Theory and methods" provides readers with contents including: a research agenda for the study of entropic social structural evolution, functional roles, adhocratic leadership styles, and credibility in online organizations and knowledge markets; building trusted social media communities; methods for researching trust and credibility;...

105p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Roles, trust, and reputation in social media knowledge markets: Theory and methods" provides readers with contents including: tools for enhancing trust and transparency; from invisible algorithms to interactive affordances; novel research directions; breaking the iron law of oligarchy; cultural differences in social media; research opportunities and gaps in trust, credibility, and authorship research;...

93p giangmacvien 22-06-2024 1 1   Download

Ebook "e-Consumers in the era of new tourism" focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector.

146p giangdongdinh 30-05-2024 3 2   Download

The bureaucracy is the fourth branch of government, often receiving attention in times of emergency or when it is the object of criticism from the media or politicians. Less understood is how bureaucratic institutions function in a democracy, both from an organizational perspective and as institutional participants within the political arena. Drawing on rational choice approaches, computationally intensive data and modeling techniques, and systematic empirical inquiry, this original collection of essays highlights the important role bureaucracies play in shaping public policy-making.

348p vimeyers 29-05-2024 1 1   Download

This study explores if English videos on Facebook can improve speaking skills for freshmen struggling with English. We will divide freshmen into groups: one exposed to curated English videos on Facebook and another with no intervention. Both groups will take speaking tests before and after. By analyzing these tests, we aim to see if the Facebook group improves their fluency, vocabulary, and pronunciation, promoting better English proficiency.

21p nguyenphamlanchi1804 16-05-2024 4 1   Download

Information technology plays a role in developing a modern business strategy in a fishing company in Maluku (Indonesia). Understanding the product life cycle must be improved even though they understand the supply chain strategy, with the fact that in the past few years the amount and value of production are not always stable.

8p longtimenosee10 26-04-2024 3 1   Download

The current study examines the impact of hashtags used in social media for political promotion and analyses the mediating role of supply chain communications (SCC) in the relationship. The current study was performed in Indonesia, where 301 Twitter users were surveyed about current variables with a questionnaire. The data was analysed through Statistical Product and Service Solutions (SPSS) and Analisis of Moment Structures (AMOS) in order to complete “structural equation modelling.

8p longtimenosee09 08-04-2024 0 0   Download

The purpose of article "Role of social media marketing to enhance the supply chain and business management" is to provide researches of the supply chain management a reference with the main concepts of social media: Twitter, Flickr, Instagram, YouTube, Facebook, Viber, and Google +, Pinterest etc. Drawing on social capital theory, this study uses a sentiment analysis approach to investigate the impact of social media usage by supply chain partners on supply chain performance.

4p longtimenosee07 29-03-2024 7 1   Download

The main aim is to investigate the digital technologies supporting small and medium enterprises (SMEs) operating in creative industries in their supply chain management strategies. In the globalization era, digital marketing platforms play a significant role in increasing customer loyalty and indirectly effect on the economic growth of a community. In conjunction with its essential issue, the current study aims to investigate the role of digital marketing platforms (online media) and its structural relationship to the consumer satisfaction and loyalty in SMEs at Aceh province, Indonesia.

11p longtimenosee06 27-03-2024 4 2   Download

In order to investigate the impact of social customer relationship management on customer retention through customer empowerment, this research paper was took place using a sample of social media users who were customers of Islamic banks in Kuwait. An online survey-founded questionnaire was conducted to gather data. A total of 600 questionnaires were distributed to participants in this study and 417 questionnaires were returned. On the basis of IBM SPSS 24 and IBM AMOS 22, data analysis confirmed that customer empowerment significantly mediated the effect of social CRM on customer retention.

8p longtimenosee04 06-03-2024 2 1   Download

The study examined the most influential affiliate marketing and supply chain strategies that are most beneficial and usable through social media websites which can increase the demand on e-commerce. Through employing the quantitative approach; the researchers distributed total of (95) questionnaires on marketing managers within cosmetics companies in Jordan- Amman during the fiscal year (2018-2019). Results of study indicated a high level of awareness and dependency of cosmetics companies on marketing through social media websites as a form of endorsement.

13p longtimenosee04 06-03-2024 3 0   Download

This book is about the latest topics in home networking, such as the use cases, various networking technologies, security, service discovery, media formats and description, media distribution, security, digital rights management, and the role of sensor technologies in the home environment. Because each topic can easily expand into a book of its own and it is difficult to have in-depth knowledge in all of these domains, we chose to invite the various experts in the fields to contribute their thoughts.

239p longtimenosee03 22-02-2024 3 2   Download

Part 1 book "Exploring the gray zone - Case discussions of ethical dilemmas for the veterinary technician" includes content: How much help is too much help, sharing the hidden truth, convenience euthanasia, social media - not as private as you think; between a rock and a hard place; employee leaving - what to tell the clients; what about the lambs; she said what gossip in the workplace; hospital volunteer; contagious disease and confidentiality; when roles of veterinarians and veterinary technicians blur; standard of care.

81p muasambanhan04 11-01-2024 1 1   Download

The paper "Methods to improve listening skills through the use of podcasts and music" presents an overview of the current research on the role of podcasts and music in improving listening skills, and other benefits that they offer. Overall, these channels provide a unique and effective way to develop listening skills and foster meaningful connections with others in an increasingly digital world.

5p tahoaiman 02-01-2024 6 3   Download

Docosahexaenoic acid, or Docosahexaenoic acid (DHA), plays a pivotal role in biological functions and is beneficial for both humans and animals. The primary aim of this study was to cultivate three strains in previously published media and, subsequently, to develop defined or semi-defined media for Aurantiochytrium sp...

7p vimichaelfaraday 28-12-2023 4 4   Download

This article, the author proposes a research direction for developing media activities in university admissions and offers solutions to guide media activities in higher education institutions in the future.

8p visystrom 22-11-2023 9 5   Download

Ebook "Handbook on radio and television audience research" with an emphasis on the needs of less developed media markets, this practical and user-friendly handbook examines how radio and television audience research is carried out and used, its purposes and how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world and training exercises to help the student learn through practice and investigation

112p mocthanhdao0210 19-11-2023 7 4   Download

Part 1 of ebook "Social media marketing: The next generation of business engagement" provides readers with contents including: social business fundamentals; social media and customer engagement; the new role of the customer; build a social business; the social business ecosystem; run a social business; social technology and business decisions; social analytics, metrics, and measurement;...

222p thamnhuocgiai 24-09-2023 9 6   Download