Romantic comedy movie posters

This study further supports this theory by the analysis of the posters of fifteen top grossing American romantic comedies. Based on Kress and Van Leeuwen’s framework (2006), the research indicates the similarities and differences in using semiotic elements to create meaning and promote the movies. The results not only identify the patterns in designing movie posters but also examine the effectiveness of the framework in analyzing multimodal texts.

15p meyerowitz 25-12-2021 18 1   Download