Selling your service

Marketing and outreach to children have many similar characteristics.To perform each successfully, your library needs to have a specific plan of implementation that includes who you want to reach, why you should target that group, where the population will be served, what you will market, and when the effort will be implemented. There are many books on library and nonprofit marketing techniques as well as separate titles on outreach to youth. This book supposes that marketing and outreach are intertwined and should be pursued as such.

129p baobinh1311 25-09-2012 71 8   Download