Service Quality & Potential Customers

This paper gives an idea about analysis of importance of customer satisfaction. The study was carried out with the help of quantitative research by using questionnaire & it was designed on keeping in mind the basic of customer satisfaction.

8p guineverehuynh 22-06-2020 20 2   Download

In the past three decades, due to significant liberalization and privatization the entire telecommunications industry has become a dynamic service industry subject to increasing competition with huge growth potential. (Graack, 1996). In recent years, in some Asian countries the number of mobile subscribers even passed the number of fixed-line subscribers (Fink, Matto, & Rathindran, 2003). Hence, the strategic behavior of telecommunications companies has attracted so much attention in recent years, both in the academic literature and in the popular press.

20p quanghao1991 26-08-2012 90 9   Download