Significantly influence consumers’ intention

his study examines what factors are the most significant in driving their intention to purchase the sustainable driven fast fashion products. This study adds to existing knowledge about sustainability by employing descriptive and exploratory research. Findings revealed that the consumers’ intention to purchase fast fashion goods are affected by a number of aspects. Environmental concerns and personal values were found influencing factors of consumers’ intention to purchase.

19p toduongg 24-08-2024 9 2   Download

The results indicated that the similarity between the consumer and the ad creator was an important psychological reason on why consumers were more likely to perceive advertisements as more authentic, more affective, less deceptive and more credible, and they were thus more likely to trust the blogger. On the other hand, the importance of ad attribute (authenticity) does significantly influence consumers’ intention to purchase products advertised by a blogger.

10p tozontozon 25-04-2020 10 1   Download